Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content … Continued
AI writing tools make it easier than ever to publish lots of content, but does it actually rank on Google? Moreover, will producing AI-generated content improve your brand’s visibility on AI-powered search tools like ChatGPT and Perplexity? To address the first question, Google has made it clear that it does not discriminate against content created … Continued
What if we told you that selling SEO doesn’t have to be difficult? You’ve probably tried it before and ran into some roadblocks when trying to convince your clients to invest in SEO. Well, that’s because SEO is one of the most misunderstood marketing channels out there, not because it doesn’t work. There are plenty … Continued
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and … Continued
Ever since the introduction of generative AI tools back in late 2022, zero-click searches have been on the rise – and some digital marketers are concerned. A quick peek at the numbers reveals why. In 2022, just 26% of Google searches ended without a click. That is, they received the information they were looking for … Continued
If you’re an SEO reseller, your clients will come to you seeking answers, not just deliverables. They probably don’t know that you outsource your SEO, so they’re going to approach you whenever they have questions or concerns about the process. Rather than viewing these instances as a hindrance, you should consider them golden opportunities for: … Continued
