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How Links Power the AI SEO Funnel 

By Rachel Hernandez

Does link-building for AI SEO actually matter, or are backlinks soon to become a thing of the past? As we’ll explore in this article, backlinks remain extremely important for both AI search and classic search.  Why is that? It’s because AI search tools NEED major search engines like Google and Bing in order to deliver … Continued

Prompt-Aligned SEO: Writing Content That AI Wants to Summarize

By Rachel Hernandez

In the world of AI-powered search, prompts are the new keywords.  Thus, SEO prompt optimization is now a necessity for improving your brand’s visibility on AI search tools.  To understand why, think about the difference between ‘search engine speak’ and natural language prompts.  On traditional search engines, people have become accustomed to using ‘keywords,’ which … Continued

The New SEO Funnel: From Indexing to AI Inclusion

By Rachel Hernandez

Breaking news: classic SEO KPIs like clicks and rankings are now incomplete.  While you should still track these metrics to monitor your performance in organic search, they don’t account for the AI SEO funnel.  What’s that? Thanks to the prevalence of AI search tools and AI-driven search features (like Google’s AI Overviews), the traditional SEO … Continued

Schema Markup for AI: The Tags That Help You Get Pulled

By Rachel Hernandez

Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using schema markup for AI adds context, builds trust, and increases your chances of appearing in AI-generated responses.  But why is that? What is schema markup? You can think of schemas … Continued