First introduced back in May 2024, Google’s AI Overviews began appearing sparsely for mostly informational keywords. Fast-forward to March 5th, 2025, and they’ve received a major overhaul and will begin to appear more frequently for all types of queries. This raises an important question for marketers – how can you improve brand visibility with this … Continued
If you’ve spent any amount of time in the content marketing and SEO world, you’ve undoubtedly heard about E-E-A-T – but what is it, and does it still matter for generative AI search? It’s an acronym that stands for: Experience – showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, … Continued
As of March 5th, 2025, AI Overviews have received a Gemini 2.0 overhaul and will begin appearing to more people – but what does this mean for SEO? While Google AI Overviews have been around since last May, they’ve been steadily reshaping the search results pages, especially in terms of real estate. Here’s what one … Continued
One of the best things you can do for your SEO is to build strong topical authority for subjects related to your business. What’s that? On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics). You build topical authority … Continued
Want to know how to rank well on Google for loads of keywords related to your niche? You need to master the powerful one-two punch of demonstrating E-E-A-T to build topical authority. E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is your jab, softening up the opponent and paving the way for topical authority, which is your … Continued
Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there. Topical authority refers to the amount of expertise and credibility your website has on a particular subject, at least according to Google’s algorithm. Earning it requires that you publish consistent, high-quality … Continued
