With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough.  Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility.  Traditional SEO measurements don’t include things like: Zero-click searches. These … Continued

Now that AI-powered search is everywhere you look (even on Google), brands must adopt a new set of marketing tactics.  This is because LLMs (large language models) and search algorithms favor different things when ranking results and generating summaries, although there is some overlap.  Where search algorithms value things like high-authority backlinks and content quality, … Continued

Have you been using AI in your content strategy? If you’re like 88% of marketers today, the answer is yes.  From proofreading to brainstorming and beyond, generative AI tools can enhance the content creation process in all sorts of ways.  However, it’s more important than ever to focus on the quality and accuracy of your … Continued

Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks.  While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths.  After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily.  The … Continued

Spending lots of money on SEO services each month is one thing, but actually seeing a return on your investment (ROI) is another.  If you aren’t careful, you can fall into a marketing budget pitfall, where you wind up wasting far more money than you bring in.  There are countless businesses out there that spend … Continued

If you want top search rankings, Google has to trust your website. How do you build that trust? By generating backlinks (links on other sites pointing to yours) from high-quality websites in your industry. For example, here’s one of our backlinks on Semrush, a major site in our industry: The rule of thumb with backlinks … Continued