One of the best things you can do for your SEO is to build strong topical authority for subjects related to your business. What’s that? On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics).  You build topical authority … Continued

Want to know how to rank well on Google for loads of keywords related to your niche? You need to master the powerful one-two punch of demonstrating E-E-A-T to build topical authority.  E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is your jab, softening up the opponent and paving the way for topical authority, which is your … Continued

Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception.  It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.  In the digital PR world, you connect … Continued

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks.  In the SEO world, keyword research is one of the most mind numbing.    Discovering relevant keywords with decent search volume that aren’t already flooded by your competitors can be like finding a needle in an internet-sized haystack.  However, adding … Continued

Just a few years ago, most generative AI tools and chatbots were little more than fun novelties.  After ChatGPT blew up in late 2022, it proved that AI had enormous potential for generating content and aiding countless business processes.  Fast forward to today, and AI tools have become mainstream for virtually all industries. Over 80% … Continued