Having an optimized Google Business Profile (GBP) is paramount for successful local SEO campaigns, so it’s definitely a cause for concern if your listing gets suspended. Why is an active GBP listing so important? It is because, according to research, 64% of consumers will use your GBP listing to find your phone number instead of … Continued
AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you … Continued
In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT. While Google is still king of the castle (they still account for the vast majority of the overall search market), … Continued
Google’s Featured Snippets have long been a staple of Search (since 2014), providing quick answers and simple definitions straight from the results page. Yet, there’s a new sheriff in town. AI Overviews are now dominating the SERP (search engine results pages) landscape, and they’ve recently received a Gemini 2.0 upgrade. That means AI Overviews will … Continued
First introduced back in May 2024, Google’s AI Overviews began appearing sparsely for mostly informational keywords. Fast-forward to March 5th, 2025, and they’ve received a major overhaul and will begin to appear more frequently for all types of queries. This raises an important question for marketers – how can you improve brand visibility with this … Continued
If you’ve spent any amount of time in the content marketing and SEO world, you’ve undoubtedly heard about E-E-A-T – but what is it, and does it still matter for generative AI search? It’s an acronym that stands for: Experience – showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, … Continued
