Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms. The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by … Continued
On Monday, August 5th, federal judge Amit Mehta ruled that Google is a monopolist in violation of U.S. antitrust law. It was a huge win for the U.S. Department of Justice (DOJ), which has filed several tech monopoly lawsuits in recent years (Amazon, Meta, and Apple are also on the chopping block). Mehta claimed that … Continued
If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search results. On June 25th, 2024, Google put an end to its ‘continuous scroll’ feature and brought back the O.G. page-style results. Is this a reason to celebrate, or … Continued
Google’s internal ranking systems have been under tight lock and key since the beginning, but that all changed earlier this month. On May 5th, Moz founder Rand Fishkin received an email from an anonymous source (now confirmed) containing thousands of documents leaked from Google Search’s Content Warehouse API. These documents spill the beans on more … Continued
Backlinks are the literal backbone of SEO. A backlink serves as a vote of confidence in your content from other websites, which signals to search engines that your content is valuable. You won’t be able to climb the rankings and beat out competitors unless you have an authoritative backlink profile – especially in today’s ever-changing … Continued
On May 10th, 2023, Google announced its AI-powered SGE (Search Generative Experience) was coming to Search Labs as an experiment. At the time, the plan was to officially roll out SGE sometime in early 2024 after months of experimentation and data-gathering. This set the SEO world ablaze with anticipation (including us) about how SGE would … Continued
