AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you … Continued
In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT. While Google is still king of the castle (they still account for the vast majority of the overall search market), … Continued
Google’s Featured Snippets have long been a staple of Search (since 2014), providing quick answers and simple definitions straight from the results page. Yet, there’s a new sheriff in town. AI Overviews are now dominating the SERP (search engine results pages) landscape, and they’ve recently received a Gemini 2.0 upgrade. That means AI Overviews will … Continued
Each week, approximately 400 million users interact with ChatGPT, and many are now using it to discover new brands. The same is true for other popular AI tools like Perplexity and Claude. Users are flocking to these tools because they provide crystal clear answers to complex, conversational-style queries. Because of this, many brands are now … Continued
First introduced back in May 2024, Google’s AI Overviews began appearing sparsely for mostly informational keywords. Fast-forward to March 5th, 2025, and they’ve received a major overhaul and will begin to appear more frequently for all types of queries. This raises an important question for marketers – how can you improve brand visibility with this … Continued
If you’ve spent any amount of time in the content marketing and SEO world, you’ve undoubtedly heard about E-E-A-T – but what is it, and does it still matter for generative AI search? It’s an acronym that stands for: Experience – showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, … Continued
