In the span of a few short years, artificial intelligence has practically taken over the world.  Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space.  According to new research, 86.07% of SEO professionals have already adapted AI into their SEO … Continued

Authoritative backlinks can be hard to come by.  This is especially true if you only use simple link-building tactics like using forum comments and business directories.  While these are great for building a natural-looking backlink profile (which is necessary), they typically don’t translate to higher search rankings.  Yet, as research by Backlinko has pointed out, … Continued

What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent)  Find a specific website or web page (navigational intent)  Research products (commercial intent)  Make … Continued

On May 14th, 2024, Google launched AI Overviews everywhere in the United States.  What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief … Continued