Just a few years ago, most generative AI tools and chatbots were little more than fun novelties. After ChatGPT blew up in late 2022, it proved that AI had enormous potential for generating content and aiding countless business processes. Fast forward to today, and AI tools have become mainstream for virtually all industries. Over 80% … Continued
ChatGPT’s release in November 2022 started an AI-generated content craze that’s yet to let up. After all, the selling point was pretty much too good to ignore: who wouldn’t want to generate content in seconds without having to pay anyone? Yet, it’s become increasingly clear that generative AI isn’t a magic genie in a bottle … Continued
In the span of a few short years, artificial intelligence has practically taken over the world. Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes it’s brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO … Continued
Authoritative backlinks can be hard to come by. This is especially true if you only use simple link-building tactics like using forum comments and business directories. While these are great for building a natural-looking backlink profile (which is necessary), they typically don’t translate to higher search rankings. Yet, as research by Backlinko has pointed out, … Continued
What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent) Find a specific website or web page (navigational intent) Research products (commercial intent) Make … Continued
On May 14th, 2024, Google launched AI Overviews everywhere in the United States. What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief … Continued
