SEO provides the best value out of all digital marketing channels. To learn why, let’s play a game. If you were a hotel owner, would you rather have: A. A luxurious property that’s costly to obtain but pays for itself within a year (and continues to generate tons of revenue)? OR B. A run-down motel … Continued
In traditional SEO, ‘real estate’ refers to the layout of a search engine results page. Results that appear near the top of the page are considered prime real estate since they’re what users will see first. The further you move down the page, the less favorable the real estate becomes. As an example, Google’s AI … Continued
Now that AI-powered search is practically everywhere you look (Google included), marketers have been scrambling to figure out how to optimize their content for generative answers. Thus, Generative Search Optimization (GSO) has been born, and it coincides with traditional SEO in many ways. One similarity is the importance of using structured data in your content … Continued
AI writing tools make it easier than ever to publish lots of content, but does it actually rank on Google? Moreover, will producing AI-generated content improve your brand’s visibility on AI-powered search tools like ChatGPT and Perplexity? To address the first question, Google has made it clear that it does not discriminate against content created … Continued
What if we told you that selling SEO doesn’t have to be difficult? You’ve probably tried it before and ran into some roadblocks when trying to convince your clients to invest in SEO. Well, that’s because SEO is one of the most misunderstood marketing channels out there, not because it doesn’t work. There are plenty … Continued
Are you spending more to acquire customers than you wind up earning from them? If the answer is yes, it means your cost-per-acquisition (CPA) is higher than your customer’s lifetime value (CLTV). It also means that your current marketing efforts are unsustainable and will lead to lost revenue. However, most business owners overlook CPA and … Continued
