Is your in-house marketing team constantly fighting a losing battle against the clock? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout if you aren’t there already). Between social media marketing, managing paid ads, and engaging in email marketing campaigns – … Continued
March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful … Continued
Google doesn’t just hand out #1 rankings to any site willing to include popular search keywords. Even if your site follows SEO best practices to the letter – you may still have a hard time ranking #1 if your website lacks one crucial ingredient: domain authority. Since Google only wants to rank trusted websites that … Continued
How old is Arnold Schwarzenegger? Punch that question into Google, and you’ll have an immediate answer at the top of the page (along with pictures, his birthday, height, a short bio, and other tidbits of information). This is a zero-click search because you got the information you wanted without clicking on any search results. These … Continued
In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t … Continued
Publishing content online has become the #1 way businesses grow their brands, promote their products, and consistently generate new leads. Before someone else utters the tired cliche ‘content is king’ for the umpteenth time (seriously, it’s time to put that phrase to bed already) – it’s crucial to acknowledge how content marketing will change in … Continued
