Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Google’s AI Overviews Bing’s Copilot It’s an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are … Continued
Having an optimized Google Business Profile (GBP) is paramount for successful local SEO campaigns, so it’s definitely a cause for concern if your listing gets suspended. Why is an active GBP listing so important? It is because, according to research, 64% of consumers will use your GBP listing to find your phone number instead of … Continued
AI-powered search tools like Perplexity, ChatGPT, and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you … Continued
In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT. While Google is still king of the castle (they still account for the vast majority of the overall search market), … Continued
Google’s Featured Snippets have long been a staple of Search (since 2014), providing quick answers and simple definitions straight from the results page. Yet, there’s a new sheriff in town. AI Overviews are now dominating the SERP (search engine results pages) landscape, and they’ve recently received a Gemini 2.0 upgrade. That means AI Overviews will … Continued
First introduced back in May 2024, Google’s AI Overviews began appearing sparsely for mostly informational keywords. Fast-forward to March 5th, 2025, and they’ve received a major overhaul and will begin to appear more frequently for all types of queries. This raises an important question for marketers – how can you improve brand visibility with this … Continued
