If you’ve spent any amount of time in the content marketing and SEO world, you’ve undoubtedly heard about E-E-A-T – but what is it, and does it still matter for generative AI search? It’s an acronym that stands for: Experience – showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, … Continued
As of March 5th, 2025, AI Overviews have received a Gemini 2.0 overhaul and will begin appearing to more people – but what does this mean for SEO? While Google AI Overviews have been around since last May, they’ve been steadily reshaping the search results pages, especially in terms of real estate. Here’s what one … Continued
One of the best things you can do for your SEO is to build strong topical authority for subjects related to your business. What’s that? On Google, topical authority refers to the amount of credibility and expertise its search algorithm perceives your brand to have on a particular topic (or topics). You build topical authority … Continued
Want to know how to rank well on Google for loads of keywords related to your niche? You need to master the powerful one-two punch of demonstrating E-E-A-T to build topical authority. E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is your jab, softening up the opponent and paving the way for topical authority, which is your … Continued
Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there. Topical authority refers to the amount of expertise and credibility your website has on a particular subject, at least according to Google’s algorithm. Earning it requires that you publish consistent, high-quality … Continued
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. In the digital PR world, you connect … Continued
