Regardless of your industry or niche, social media is a crucial marketing channel in today’s age. The proof? Here are a few quick stats: 62% of millennials are more likely to become regular customers if you regularly engage with them on social media. 71% of consumers are more likely to recommend a brand if they … Continued
If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, … Continued
If you aren’t using Google Search Console (GSC), you’re missing out on one of the most helpful and effective SEO tools. Also, it’s completely free, so there’s no reason not to use the tool (unless your SEO campaign excludes Google, but who does that?). Even if you’ve already seen the light and are using some … Continued
On December 20th, 2023, X user Lily Ray made a startling discovery on Google’s search results. She had looked up ‘Craiglist used auto parts’ on the search engine and soon discovered that every result in the top 20 was from spam sites. They weren’t cleverly veiled spam sites, either – just run-of-the-mill garbage sites that … Continued
2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that? … Continued
The new year will be here before you know it, and it’s set to bring monumental changes to the world of search engine optimization. Our SEO predictions for 2024 include some groundbreaking (and downright futuristic) new ways users can interact with search engines. Most notably, Google’s Search Generative Experience (SGE) will go live sometime in … Continued
