On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public. It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities. The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT models, the most recent … Continued
We’ve seen Google’s SGE (Search Generative Experience) in action for quite some time now, and its experimental phase in Search Labs is set to end in December. After that, widespread adoption should take place sometime in early 2024. The good news? After rigorous testing and experimentation by SEOs far and wide, SGE isn’t nearly as … Continued
On May 10th, 2023, Google announced its Search Labs initiative, which allows users to test and experiment with new Search features for a limited time. The most exciting and controversial feature users get to test drive is Google SGE (Search Generative Experience), which adds the power of generative AI to Google Search. With it, users … Continued
Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice, which kicked off on September 12th, 2023. Why is the search engine behemoth in hot water? The DOJ claims Google engaged in illegal business dealings to secure its search engine as the default on many popular devices and … Continued
On November 2nd, 2023, Google began rolling out its latest core algorithm update. It comes right on the heels of October’s core update, which started on October 5th and completed on the 19th. October’s update was a bit rough, as Google discovered a bug that was messing with traffic on Google Discover. Some speculated that … Continued
If you want to improve your online visibility and reach the top of the SERPs – inconsistent SEO efforts aren’t going to cut it. In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. Instead, you need to launch a consistent, well-thought-out … Continued
