Why should you put together an SEO strategy for your website? For one, 67.6% of all clicks go to the first five organic results on search engines. So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. Beyond that, … Continued
High-quality, relevant links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, SEO was all about using the right keywords for your business. As long as your content contained the keyword a user searched for enough times, there was a good chance you would appear in the search … Continued
On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. In fact, ChatGPT’s widespread popularity caused Google to go ‘code red’ on December 21st, 2022, due to the … Continued
If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all … Continued
Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Originally, the document focused on tips for creating crawlable links, but it has since been updated to include the following: Recommendations for placing anchor text Anchor text guidelines How to format internal … Continued
Do you want to increase your brand’s online visibility while generating new leads & sales on a consistent basis? If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest … Continued
