Authoritative backlinks can be hard to come by.  This is especially true if you only use simple link-building tactics like using forum comments and business directories.  While these are great for building a natural-looking backlink profile (which is necessary), they typically don’t translate to higher search rankings.  Yet, as research by Backlinko has pointed out, … Continued

What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent)  Find a specific website or web page (navigational intent)  Research products (commercial intent)  Make … Continued

On May 14th, 2024, Google launched AI Overviews everywhere in the United States.  What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief … Continued

Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms.  The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by … Continued

On Monday, August 5th, federal judge Amit Mehta ruled that Google is a monopolist in violation of U.S. antitrust law.  It was a huge win for the U.S. Department of Justice (DOJ), which has filed several tech monopoly lawsuits in recent years (Amazon, Meta, and Apple are also on the chopping block).  Mehta claimed that … Continued