Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Continued
When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our guess is never. That’s because a typical purchasing experience is much more complex than ‘see the product, buy the product.’ Instead, there are levels to this, which is why you need to use content mapping. … Continued
Is your in-house marketing team constantly fighting a losing battle against the clock? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout if you aren’t there already). Between social media marketing, managing paid ads, and engaging in email marketing campaigns – … Continued
March 5th marked the beginning of Google’s most significant core algorithm update since the infamous Penguin update of 2012. First off, this is no ordinary core update, as it includes major changes to multiple core ranking systems – and it introduces brand-new spam policies. Not only that, but Google has now fully incorporated its helpful … Continued
Google doesn’t just hand out #1 rankings to any site willing to include popular search keywords. Even if your site follows SEO best practices to the letter – you may still have a hard time ranking #1 if your website lacks one crucial ingredient: domain authority. Since Google only wants to rank trusted websites that … Continued
How old is Arnold Schwarzenegger? Punch that question into Google, and you’ll have an immediate answer at the top of the page (along with pictures, his birthday, height, a short bio, and other tidbits of information). This is a zero-click search because you got the information you wanted without clicking on any search results. These … Continued
