You’re ramping up your social media efforts. You’re sharing content, posting on a schedule, and seeing the results. Now, you have a ton of data to work with. You need a way to organize and monitor that data so you can understand how you’re doing and make improvements to your strategy. In other words, you … Continued
Staying current on SEO can be demanding. So, why not stay up to date with the best SEO podcasts available? Google’s search algorithm updates regularly. The best practices for optimization and rankings also continue to evolve. Reading about the newest trends, tactics, and tools can quickly take up a lot of time. Luckily, there are … Continued
Email changed the world. No longer did you need to send letters via snail mail. You could type up and fire off an electronic letter to anyone around the world instantly. Since then, it has grown beyond personal electronic mail to become an integral part of business and marketing strategy, offering all sorts of features … Continued
You know how it goes. You create a new social media business account and start working on your presence. At first, you’re pumped up and eager to get your first followers and leads. But weeks go by, and frustration starts to kick in. Your target audience seems to be unaware of your business. Engagement rates … Continued
There are over 4 billion email users worldwide, and that number’s still growing. Many of these users have inboxes chock-full of marketing emails — often hidden away in a “promotions” folder. Crafting the perfect emails to successfully stand out from competitors, connect with readers, and generate leads is anything but easy. The best way to … Continued
With an estimated 3.6 billion social media users, platforms like Facebook and Twitter help you connect with a worldwide audience. But here’s the thing: Companies are shifting more of their budgets on social media, which means that it’s harder than ever to stand out. Social media ad spend is projected to exceed $200 billion by … Continued
