Picture this; you sit down at your desk on Monday to start work on a 10,000-word ebook that’s due by the end of the week – when you realize you have no idea where to start. After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can … Continued
Beginning on August 25th, 2022, Google’s Helpful Content Update started the rollout process. It was a 15-day implementation that concluded on September 9th. What was it for? The algorithm update aimed to get rid of unhelpful content that appears on Google Search – primarily what qualifies as ‘search-engine first’ content that provides little value to … Continued
Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify … Continued
Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better. By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more. In today’s article, … Continued
Blog posts are the foundation of most content marketing campaigns. The perfect blog or article can enlighten and engage readers while simultaneously highlighting your products. But great blog posts aren’t made on a whim. They require planning and research. A big part of this process is creating the blog outline. A blog outline lays out … Continued
Customers today expect more personalized experiences from the brands they interact with. Fail to meet those expectations, and your customers will flock to brands that do. So how can you deliver better user experiences? How can you increase engagement and drive more sales? The answer is with content personalization — a strategy that enables you … Continued
