Want to harness the power of Shopify SEO to get tons of paying customers to your store? With the 5 steps in this guide, you’ll learn how to optimize the SEO of your e-commerce store to start driving tons of relevant, free organic traffic to it! In this guide, you’ll learn how to: 1. Optimize … Continued
Whether you order a Big Mac sandwich from a McDonald’s in St. Petersburg, Florida, or Sandusky, Ohio – it always tastes the same. The point? McDonald’s is remarkably consistent because they’ve got their food production process down to an exact science. As a website/business owner, your content production process should aim to be as consistent … Continued
While SEO is a must-use marketing channel for virtually all industries, it’s especially potent for businesses and services in the B2B (business-to-business) space. Why’s that? For one, research by Backlinko shows that internet search results are the #1 channel where decision-makers find new B2B products. Also, Sagefrog found that SEO is the top marketing channel … Continued
Content marketing can sometimes seem like a never-ending slog of blog posts, landing pages, and social media posts. Your goals might be to boost engagement and generate leads, but most companies fall flat. When your content marketing strategy is disorganized and the topics are random keywords, it’s hard to make an impact. You need to … Continued
If you’ve ever felt like there was no way your business could ever really compete with the big brands, you’re not alone. It’s human to have doubts. It can even be smart, sometimes, to be cautious. And it’s natural to look to your competition and wonder how the heck they got to be so successful … Continued
Your click-through rate tells you a lot about the effectiveness of your marketing material — whether it’s an ad, email, social media post, or even a website link. But what, actually, is a good click-through rate? What kind of benchmark should you aim for? Higher is better, sure, but gains are often marginal and hard-earned. … Continued
