Want better visibility on AI search platforms? If the answer is yes, you’ll need to earn real-world trust instead of building a large volume of backlinks. That’s because LLMs (large language models) have completely changed the way online authority works. For roughly a decade and a half, Google’s PageRank was the dominant authority measuring system. … Continued
On AI-powered search platforms, your brand’s reputation is a first-rate ranking factor. Wait, doesn’t a business’s reputation matter on regular search engines, too? Yes, but it’s more of a proxy than a direct ranking factor. Google’s organic search algorithm weighs a brand’s authority by analyzing its backlink profile. At its core, it uses math to … Continued
Regardless of your industry, traffic is down, and zero-click searches are up. According to the latest research, almost 60% of generic searches end in zero clicks, while more than 69% of news searches result in no clicks (Similarweb). Organic click-through rates (CTRs) have also plummeted by 37% – 40% because of Google’s AI Overviews (Malte … Continued
Did someone recently leave a negative review for your business? If so, you shouldn’t sweat it. Negative reviews are something that occasionally occur for every business on the face of the planet. What matters is how your brand responds to them. If you respond quickly, professionally, and do your best to resolve the issue, you … Continued
“Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012. It meant that, for the first time, Google’s algorithm could comprehend real-world entities (people, places, things, etc.) instead of just matching strings of keywords. It was also the birth of entity SEO, which laid the foundation … Continued
Google’s AI Overviews (AIOs) and the prevalence of AI search tools have practically marked the end of legacy SEO tactics and reporting. Don’t believe us? All you have to do is take a look at HubSpot, a leading digital marketing brand. After Google made AIOs more prevalent in early 2025, HubSpot’s organic traffic took a … Continued
