Out of all the trust signals in SEO, none have risen in importance more than brand mentions.  Why? In short, the search landscape is becoming more sophisticated, especially with the rise of AI-powered search tools like ChatGPT and Google’s AI Overviews.  The large language models (LLMs) that power these tools are able to fully understand … Continued

Has your keyword visibility on tools like Ahrefs suddenly gone haywire? Can you not figure out why you suddenly lost impressions on Google Search Console? Don’t worry, it’s not you.  Sometime around September 10th to 12th (the exact date isn’t clear), Google disabled use of the &num=100 URL parameter that allowed tracking tools to display … Continued

ChatGPT has become nothing short of a phenomenon since its release in late 2022.  By the end of 2025, it’s set to hit 1 billion users.  People use ChatGPT for pretty much everything now, from aiding with content generation to analyzing users’ dreams (there’s even an official dream decoder).  Despite its enormous popularity, it’s not … Continued

Does your content embody Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) helpful content system? If so, you’re likely in a position to get cited by LLM-powered tools like ChatGPT and Perplexity.  Why is that? It’s because Google’s helpful content system and LLM (large language model) preferences share a lot in common.  Granted, LLMs and search … Continued

Want to get the most out of your content marketing budget? You should develop an evergreen SEO strategy.  When a piece of content is evergreen, it means that it won’t become outdated and will remain relevant forever (or at least for a very long time).  For example, things like definitions rarely change.  Therefore, a blog … Continued