By Sean
Did you know that including a well-made video on your landing page can increase your conversions by 80%? Or that 95% of people have watched explainer videos to learn more about a product or service? So if you aren’t leveraging the power of video for your marketing campaigns, now is the time to create a … Continued
By Sean
Have you ever thought about setting up a YouTube channel for your business? There’s money to be made on YouTube! Worldwide, this video content platform has 2.6 billion users and is the second large social media app behind Facebook. YouTube is also part of the Google family, meaning you can leverage your current SEO and … Continued
By Sean
TikTok smashed through 1 billion users in 2021 — just five years after its founding in 2016. It may not have as many active users as dominant social media and advertising platforms like Facebook and Twitter yet, but such fast growth implies that it’s quickly becoming an important place for brands to start advertising. That … Continued
By Sean
In today’s marketing landscape, video content is essential for success. To put it in perspective, 33% of people’s time spent on the internet is allocated to watching videos and 55% of people watch videos online daily. Although written content has been the basis of content marketing for several years, times have changed. Many would rather … Continued
By Sean
Internet users may not wait more than a few seconds for a website to load, but they are willing to spend 100 minutes a day watching online videos. That’s a clear indicator of the power of video as a medium. It’s so powerful that we watch 6 billion hours of YouTube content every month. Here’s … Continued
By Sean
B2B products and services have a notoriously long sales cycle that often involves winning over key decision-makers at companies like sales managers and executives. As a result, B2B marketing relies heavily on lead generation, content marketing, and nurture campaigns to draw in potential customers and guide them through each stage of the buying process. Out … Continued
