By Kenny
SEO is always changing and evolving, and link-building is no different. Tactics to acquire backlinks that were viable just 5 years ago are now obsolete (like paying for low-quality links and automating mass outreach emails). Why is that? There are many reasons, including Google Algorithm Updates, emerging search trends (like the use of AI), and … Continued
By Kenny
The software-as-a–service (SaaS) business model has been booming for many years now, and that’s only set to intensify over the next decade. By the end of this year, the industry is set to hit $317.55 billion, up from $273.55 billion in 2023. It’s no wonder why SaaS companies have found so much success since they … Continued
By Kenny
Most SEO campaigns focus almost entirely on the almighty Google due to its sheer dominance of the search engine industry (it currently accounts for 91.05% of the market). However, Google is by no means the only search engine out there, even if it is the most prominent. Coming in at a modest second place is … Continued
By Kenny
SEO 101 says that you should pursue keywords that have high search volumes, meaning that lots of users are searching for them online. While this certainly isn’t wrong, it’s not always right 100% of the time, either. For example, long-tail keywords (which tend to contain more than one word) are notorious for having low search … Continued
By Kenny
If you spend any bit of time reading SEO blogs, you’re bound to read about different ‘hats’ at some point, such as building white-hat links. White hat this, black hat that, but what does the color of your hat have to do with ranking on Google? The whole white-hat/black-hat dynamic is a reference to early … Continued
By Kenny
If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons … Continued
