When growing a business, there becomes a point when some of your activities are more important than others.
Keeping the blog going can definitely attract a consistent stream of leads to you – and they are high quality leads too. 68% of consumers are likely to spend time reading content from a brand they are interested in. The more they spend time around your output, the more likely they are to buy from you!
Blog outsourcing isn’t easy though, there are lots of factors to consider.
Here are a few things you’ll want to look for when deciding to outsource your blog:
Validate Topics Before Writing
This will ensure that the topics you will be publishing will be a hit with your core audience.
Keeping up with industry trends and publishing articles about them can help land a slew of new leads to your site.
Combine this with good SEO and keyword research, you’ll turn a blog article into a traffic magnet.
Don’t settle for less here. The world doesn’t need any more “5 social media tips” articles. Get specific!
Scrutinize Writers Heavily
Finding writers is NOT hard. Every time we put out a job post for writers, we get about 300 applicants or so.
What IS hard is finding a quality writer. That’s why you’ll have to sift through a lot of writers to find one that can write – without the fluff.
You’ll want to really scrutinize your writer thoroughly. Check for writing quality, turnaround time, and consistency.
Write & Format For The Web
Make sure your writer knows how to write for the web. This is very different from standard college papers or other types of writing.
We find that often times, writers without much experience try to create long sentences, or use bigger words than necessary.
Using clear, plain language will help readers understand the message you’re trying to convey.
More than just the language, formatting for web is crucial.
Breaking up your article into subheads, using line breaks, bullet lists, and spacing can keep attention spans higher and help skimmers find what they are looking for.
Optimize for SEO
The ghost writer should also understand SEO.
By optimizing your titles, metas, and other basic OnPage factors, you’ll greatly increase your chances of ranking.
Pre-Format HTML & Upload
Have you ever tried to copy and paste a word document into WordPress? It’s a nightmare.
Make sure your ghost writer can format your posts in HTML so they are ready to go.
Bonus points if the writer will actually upload the post for you.
Finding a ghost writer can be difficult – Which is why we created our own blog content service that solves all these problems.
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.