Regardless of your industry, competition will be ever-present, meaning you need a way to safeguard the customer base you worked so hard to build.  In that sense, no marketing channel is better than SEO (search engine optimization), even with the prevalence of AI search.  That’s because establishing dominant search visibility is like digging a moat … Continued

Due to the rise of AI and zero-click search, the classic click-based SEO funnel is now obsolete.  This is a frightening fact to many CMOs who rely on traditional SEO funnels to measure ROI and campaign progress. Thanks to features like Google’s AI Overviews and LLM-powered tools like ChatGPT, organic click-through rates are in a … Continued

Generative AI (GAI) platforms are completely redefining the buyer’s journey, and your marketing funnel needs to follow in its footsteps.  That is, unless you want your brand to fall behind.  While the basic stages of the funnel still exist, they’ve taken on a new shape. Also, some stages occur out of order or get skipped … Continued

Thanks to AI Overviews and zero-click searches, we’re now in the ‘Great SEO Underappreciation.’  By that, we mean traditional SEO attribution models have become outdated.  Because of this, CMOs have had an increasingly hard time measuring organic search ROI.  Google’s AI Overviews and the prevalence of generative AI search platforms like Perplexity and ChatGPT have … Continued

Is your CMO apprehensive about investing in AI search optimization? If so, you can’t really blame them.  Generative SEO is still in its infancy, and nothing is worse than spending precious resources on a strategy that doesn’t yield a strong ROI. Speaking of which, analytical tools for AI search are few and far between at … Continued

Using structured data for SEO has always been a best practice, but now it matters more than ever.  Why? It’s because LLMs (large language models) use structured data like schema markup and semantic HTML to parse online content.  The easier you make it for LLM-powered search tools to understand your content, the more likely they’ll … Continued