What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope to achieve by searching for a keyword related to your business? It could be they want to: Find information (informational intent) Find a specific website or web page (navigational intent) Research products (commercial intent) Make … Continued
On May 14th, 2024, Google launched AI Overviews everywhere in the United States. What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief … Continued
On Monday, November 11th, 2024, Google began rolling out its latest core algorithm update. It’s the last planned update of the year, and it’s suspected to last about two weeks, which is the norm for core updates. What’s new this time? Should website owners wear helmets and shields? While it’s too early to tell, this … Continued
Search engines like Google are the first stop for most people whenever they need an attorney, which is why search engine optimization (SEO) is such an effective marketing channel for law firms. The proof? According to a legal trends report by Cilo, 74% of people use search engines to find legal advice. Also, research by … Continued
On Monday, August 5th, federal judge Amit Mehta ruled that Google is a monopolist in violation of U.S. antitrust law. It was a huge win for the U.S. Department of Justice (DOJ), which has filed several tech monopoly lawsuits in recent years (Amazon, Meta, and Apple are also on the chopping block). Mehta claimed that … Continued
If you’ve searched for anything on Google in the past week, you may have come across an old friend: That’s right; pagination has returned to Google’s search results. On June 25th, 2024, Google put an end to its ‘continuous scroll’ feature and brought back the O.G. page-style results. Is this a reason to celebrate, or … Continued
