Google’s internal ranking systems have been under tight lock and key since the beginning, but that all changed earlier this month.  On May 5th, Moz founder Rand Fishkin received an email from an anonymous source (now confirmed) containing thousands of documents leaked from Google Search’s Content Warehouse API.  These documents spill the beans on more … Continued

Backlinks are the literal backbone of SEO.  A backlink serves as a vote of confidence in your content from other websites, which signals to search engines that your content is valuable.  You won’t be able to climb the rankings and beat out competitors unless you have an authoritative backlink profile – especially in today’s ever-changing … Continued

On May 10th, 2023, Google announced its AI-powered SGE (Search Generative Experience) was coming to Search Labs as an experiment.  At the time, the plan was to officially roll out SGE sometime in early 2024 after months of experimentation and data-gathering.   This set the SEO world ablaze with anticipation (including us) about how SGE would … Continued

How many backlinks do I need for my website? This is the #1 question from new clients at The HOTH.  The only problem is it’s an impossible question, as there’s no one-size-fits-all answer for how many backlinks a website needs.  In fact, asking this question is on par with other impossible questions like, “How many … Continued

In the past year it’s become standard for marketers to use Generative AI to help create content. With the right standards, oversight, and prompts, it’s no doubt, a helpful tool.  But what if you could use AI to help with your link-building? And… what if the links AI helped you build weren’t some watered-down version … Continued