If you aren’t using Google Search Console (GSC), you’re missing out on one of the most helpful and effective SEO tools. Also, it’s completely free, so there’s no reason not to use the tool (unless your SEO campaign excludes Google, but who does that?). Even if you’ve already seen the light and are using some … Continued
On December 20th, 2023, X user Lily Ray made a startling discovery on Google’s search results. She had looked up ‘Craiglist used auto parts’ on the search engine and soon discovered that every result in the top 20 was from spam sites. They weren’t cleverly veiled spam sites, either – just run-of-the-mill garbage sites that … Continued
2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that? … Continued
The new year will be here before you know it, and it’s set to bring monumental changes to the world of search engine optimization. Our SEO predictions for 2024 include some groundbreaking (and downright futuristic) new ways users can interact with search engines. Most notably, Google’s Search Generative Experience (SGE) will go live sometime in … Continued
On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public. It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities. The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT models, the most recent … Continued
We’ve seen Google’s SGE (Search Generative Experience) in action for quite some time now, and its experimental phase in Search Labs is set to end in December. After that, widespread adoption should take place sometime in early 2024. The good news? After rigorous testing and experimentation by SEOs far and wide, SGE isn’t nearly as … Continued
