Are you still not ranking for your most important keywords on Google?

Then investing in premium link-building services is one of the smartest (and most productive) moves you can make. 

What are those?

It’s where you enlist the help of a reputable link-building agency to acquire premium links to improve your visibility on search engines like Google, Bing, and others. 

A ‘premium link’ is a backlink from a high-quality site that’s already crushing SEO. 

As a result, its ‘link juice’ is far more potent than a link from a subpar website. 

In other words, premium-quality links will do a lot more for your search rankings than links from sketchy, low-grade websites. 

Premium links will matter even more in the age of SGE, as Google will only cite trusted and authoritative websites in its new ‘AI Snapshots.’ 

Yet, building premium links isn’t easy, as it takes an existing infrastructure to yield the best results. 

What kind of infrastructure are we talking about?

Here at The HOTH, we have one of the largest link networks in existence

This is a network consisting of countless media outlets, news websites, blogs, and other trusted websites in virtually every industry. 

It took us many years to build, but it’s one of the primary reasons why we’re one of the most popular providers of premium link-building services on the internet. 

We also have a team of link-building gurus, outreach experts, and tons of other tricks up our sleeves to score the best links for our clients. 

Stick around to learn why you need to invest in premium link-building services to remain competitive in the changing search landscape. 

What Makes a Link Worthy of the ‘Premium’ Label?

Backlinks from different websites online aren’t equal, as they vary in quality by a considerable margin. 

The reason why has to do with the original idea behind backlinks, which were the brainchild of Google’s Larry Page. 

image of Larry Page

image source

As a staunch academic, he was used to citing journals and studies in term papers to establish credibility – and he viewed backlinks in a similar vein. 

In his mind, if a website contains links from credible, trusted websites – it, in turn, boosts its trustworthiness and credibility. 

This is the central idea behind backlinks as a ranking factor, and it’s the philosophy that drives link builders to target links from top-tier websites.

Therefore, backlinks from legacy websites like the New York Times, Washington Post, and Wikipedia carry the most clout. Links from educational institutions and government agencies are also extremely powerful (sites that end in .edu or .gov). 

Of course, not every website will get the chance to build links from mainstream sites like the New York Times. 

The good news is there are plenty of premium links in every industry and niche. 

As long as a site has excellent domain authority, a link from it is worthy of the ‘premium’ title. 

Understanding website domain scores

screenshot of Ahref domain overview of a website

A website’s domain authority refers to its likelihood of ranking on the SERPs, and it’s represented by a score of 1 – 100. 

Scores 40 – 60 are average, and any score over 60 is when you enter the ‘premium link’ range. 

However, domain authority is only one domain metric out there, as you’ll run into a few in the SEO space. 

Unfortunately, there’s no official Google domain scoring system, as it’s kept under lock and key to prevent websites from ‘gaming the system.’ 

Moz and Ahrefs have both developed their own domain scoring systems, and they tend to be what most SEOs use to judge the quality of a backlink. 

We’ve already discussed Moz’s domain authority, but there’s also Ahrefs’ domain rating

What’s the difference?

infographic on the difference between domain score and domain authority

Here’s the simplest way to differentiate the two:

  • Ahrefs’ domain rating score is calculated entirely by examining a site’s backlink profile. 
  • Moz’s domain authority looks at numerous other factors besides a website’s backlinks (these tend to align with Google’s other ranking factors). 

It’s up to you which scoring system to use, but when in doubt, why not use both?

The difference between premium and low-grade links 

Is it really worth investing in premium link-building services? Can’t you just build a large volume of low-grade links and call it a day?

While quantity link-building has its place, you should never settle for low-grade links (although average links work just fine if building bulk is your goal). 

The difference between premium and low-grade links is akin to top-shelf spirits vs. house liquor. 

Sure, the cheap stuff can work in a pinch, but if you really want to impress big clients – your bartender needs to reach for a bottle of Grey Goose or Patron. 

Premium links from quality websites work the same way. 

If you want to impress Google’s algorithm to earn higher rankings, you better have some top-tier links vouching for your most important content. 

As such, if you build premium quality links, you’ll be drinking Don Julio instead of house tequila (metaphorically speaking). 

Why Premium Link-Building Services Still Matter 

The search landscape is currently undergoing significant changes, as 2023 was one of the most volatile years in SEO to date. 

Things like the prevalence of AI content, Google’s SGE, and zero-click searches have been changing the way users interact with search engines. 

Organic SEO is about to go through some major changes whenever SGE sees widespread adoption. 

How is that?

In particular, site owners will want to target longer, more conversational keywords to mimic how users will interact with SGE. 

Content must be extremely informative and relay first-hand experiences to users, as Google’s Hidden Gems algorithm and Perspectives Tab both prioritize authentic content produced by humans. 

One thing that won’t change is the impact of premium links on a website’s SERP rankings and online visibility

As long as you continue to build premium links, Google will trust your content, greatly increasing the chances of better SERP rankings and appearing in the AI Snapshot and Perspectives Tab. 

In fact, according to our predictions, if you employ a solid content and link-building plan that follows our guidelines, you’ll be able to avoid the impending 25% traffic loss every website will experience due to SGE

The traffic that you’ll lose will be from uninterested users who were never going to convert anyway, allowing you to come out completely unscathed. 

The Links That Keep On Giving: Top Benefits of Premium Links 

infographic on the benefits of premium links

Lots of SEOs engage in the quality vs. quantity debate in regards to links, which is pretty silly if you ask us. 

Merging quantity with quality has always been the way, as sometimes you need to close a significant link gap in order to become competitive on the SERPs. 

That doesn’t mean that you should settle for low-grade links from spammy websites, as that’s never the way. 

Yet, links from real sites that have average DA scores instead of spectacular ones are fine to target if you’re trying to close a gap. 

However, a profile jam-packed with so-so links won’t be enough to become a ranking behemoth. 

Once you have an adequate number of links, you’ll need to balance your profile with premium links from high-quality websites that provide real value to users. 

These are links from websites that sell great products, write accurate & informative articles, and entertain users with outstanding content. 

Premium links like these are what will truly put in work for your backlink profile. 

If you’re having trouble outranking a stubborn competitor, premium links are what make the most difference. 

Here’s a look at the top benefits you’ll enjoy from premium link-building services. 

Premium links yield quicker results than so-so links 

If you need to start seeing results fast, or if you’re just impatient, you’ll want to target premium links above all others. 

Link-building and SEO are both lengthy processes that take quite some time to gain momentum. 

However, there are shortcuts to speeding up both. 

Where ‘easy win’ keywords are the ‘express lane’ for SEO, premium links serve the same role for link-building. 

If you’re only building low-grade or average links, it can take up to 12 months to start ranking in the top 10 for your most important keywords. 

The proof?

Ahrefs did a study where they randomly selected 2 million websites and tracked their ranking position history for every keyword they ranked for at the time. 

They found that only 5.7% of pages ranked in the top 10 within one year, the most impressive of which did so within 61 – 182 days. 94.3% of pages took at least 12 months to crack the top 10, which is a long time to wait to start seeing an ROI. 

What did those 5.7% of pages do differently?

You guessed it; they built premium links (and had flawless on-page and technical SEO factors) – which skyrocketed their keyword rankings within a few months. 

Reaching the masses: boosted online visibility 

There’s no better way to get the word out about your business than by improving your search engine rankings. 

That’s especially true if you sell products and services online, as 89% of users begin their buying experiences by conducting research on search engines like Google and Bing. 

We’ll be the first ones to tell you that nothing improves search engine rankings like premium links. 

Time and time again, it’s the quality links that we build for our clients that move the SEO needle. 

While outstanding content and flawless on-page SEO factors are a must, premium links are what will put considerable distance between you and your competitors. 

As the search landscape begins to transform, the quality of your link profile will matter more than ever. After all, your links are how Google determines the authority and trustworthiness of your site, so premium links will help you appear in SGE’s AI Snapshot and Perspectives Tab. 

Once you start ranking in the top 10 for vital short-tail and long-tail queries for your business, you’ll enjoy a virtually endless pipeline of organic visitors that you can convert into leads and sales. 

Word of mouth: more referral traffic

Premium links do a lot more than boost your SERP rankings (although that’s a pretty amazing benefit). 

Besides traffic coming from search results, your premium links will also lead to more referral traffic

How does that happen?

It has to do with how you obtain most premium links, which is through techniques like:

  • Guest posts
  • Link insertions
  • Article syndication
  • Press releases

All these tactics involve publishing content that contains links to your most important web pages. 

For example, let’s say you write an insightful guest post for a related blog in your industry. In the post, you add a few links to your homepage and one of your landing pages. Readers of the other site enjoy your post, so they decide to navigate to your website to learn more. 

Voila, you’ve just generated referral traffic courtesy of one of your backlinks. 

The exact same thing can happen with a link insertion, a syndicated article on another website, and a press release. 

As such, your backlinks will drive traffic to your site from all sorts of places, not just Google’s SERPs. 

Premium links are the best way to build authority 

Remember what we said before about domains with high ‘authority’ scores?

Well, they weren’t granted that authority by the internet police. 

Instead, they built it by generating lots of links pointing to their site from trusted websites – and you can do the same. 

Whenever you acquire premium links, they will increase your authority scores according to metrics like Moz and Ahrefs (and Google, too, but you won’t be able to see it). 

Premium links will do more for your authority than average links, which is why it’s worth the time and effort to build them. 

The more authority you have, the easier it’ll be to dominate the SERPs for your keywords. 

If you’re curious about the health of your backlink profile, you can use our free backlink checker tool and SEO audit tool to keep an eye on your metrics.  

The Most Effective Ways to Build Premium Links 

Now that you know why premium links are so awesome, it’s time to learn how to start snagging them. 

Most of the information on link-building online is very outdated, and a lot of the techniques you’ll find out there aren’t nearly as effective as they once were. 

There’s also no shortage of ‘black hat’ link-building techniques that you should avoid at all costs, as they’re only good for acquiring spammy links that’ll do more harm than good. 

Here’s a look at some of our favorite ways to build premium links. 

Rubbing elbows: Modern link outreach 

Link outreach has gone through a serious evolution and maturing process over the years. 

In the past, the move was to target as many websites as possible and churn out cold outreach emails. 

While some SEOs still practice outreach as cold as Antarctica, building long-lasting relationships with other websites is a far more effective play. 

In relationship building, you form a link partnership with a relevant website in your field. That way, you’ll be able to build lots of links together instead of targeting a one-off link with an impersonal outreach email. 

This approach takes a lot of nuance, as you’ll have to engage with the prospect for quite a while before bringing up the idea of becoming link partners. 

Cut and paste: The power of link insertions 

Another tactic that’s gained popularity recently is using link insertions instead of always targeting guest blog spots. 

A link insertion is where you insert a backlink into an existing piece of content from another website. 

As long as you provide some sort of value to the other website (we recommend suggesting a few ways to update the piece to make it relevant again), link insertions are a quick and easy way to generate backlinks. 

Another perk is that link insertions don’t take very long to impact your SERP rankings. 

Why is that?

It’s because you’re adding a link to a web page that’s already in Google’s index, so you won’t have to wait for a fresh crawl to index something like a brand-new guest post. 

Link insertions also require less outreach and effort than targeting guest posts, which comes in handy if you don’t have a lot of time to spend crafting outreach emails. 

Press releases and article syndication 

Is there a big development happening at your company?

Then, why not pick up a few backlinks off of it?

As long as the development isn’t time-sensitive, you can create a press release for it that you use to acquire backlinks. 

For this to work, you’ll need existing relationships with relevant news sites and media outlets to distribute your press releases to – which aren’t always easy to come by. 

Yet, if you do have a distribution network, your press releases will boost your link profile and provide referral traffic. 

Article syndication is another great tactic if you have a network of sites that accept syndicated pieces. 

It’s a way for you to get more value out of your ‘greatest hits,’ such as a blog post that received lots of engagement and praise. 

Put Premium Link Building Services to Work For Your Business 

As the SEO world goes through significant changes this year, one thing remains clear: premium links and outstanding content are what will keep you safe. 

Those are the two components that make search engines like Google tick, which is why they’ll continue to keep putting in work for your business. 

If you’re ready to invest in premium link-building services, don’t wait to check out our highly reviewed services from The HOTH.