On March 21st, 2023, Google launched its LaMDA-powered AI chatbot going by the name of Bard. It’s the search engine behemoth’s answer to OpenAI’s ChatGPT, the artificial intelligence chatbot that’s taken the media & world by storm. In fact, ChatGPT’s widespread popularity caused Google to go ‘code red’ on December 21st, 2022, due to the … Continued
If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all … Continued
Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Originally, the document focused on tips for creating crawlable links, but it has since been updated to include the following: Recommendations for placing anchor text Anchor text guidelines How to format internal … Continued
Do you want to increase your brand’s online visibility while generating new leads & sales on a consistent basis? If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest … Continued
Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their … Continued
Microsoft unveiled its new AI-powered Bing search engine & Edge browser in early February 2023, complete with an AI chatbot in the vein of ChatGPT (although it’s been billed as more robust than ChatGPT due to its more advanced large language model). Bing and Edge now serve as ‘AI copilots’ when surfing the web, with … Continued
