If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. Why is that? There are more than a few reasons why. For one, 68% of online experiences begin with a search engine, and that includes potential … Continued
Artificial intelligence is everywhere you look in 2023, with 37% of businesses already using AI to gain a 40% boost in productivity. Social media sites are exploding with impressive AI-generated content from programs like ChatGPT and DALL-E. One user even got ChatGPT to write a 30-page children’s eBook that he self-published through Amazon. All this … Continued
The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T.
The SaaS (software-as-a-service) field is gigantic, as there are currently more than 32,000 SaaS companies – and the industry is predicted to be worth approximately $195 billion in 2023. However, the steep competition doesn’t mean there’s a lack of demand. On average, companies use 130 SaaS apps in their day-to-day processes. Everything from designing websites … Continued
Have you ever gone nuts trying to buy a pair of limited-edition sneakers only to realize they’re sold out? If you have, you’ve experienced the magic of scarcity marketing tactics. The idea is based on the scarcity principle – which states that we place more value on items we believe are scarce than ones we … Continued
Is your marketing agency able to quickly and accurately check performance metrics (such as SEO, CRO, PPC, etc.), or are you always playing the guessing game? Is communication between your team effortless, or do you struggle to get everyone on the same page? Do you have a reliable system for assigning and completing tasks, or … Continued
