Blog posts are the foundation of most content marketing campaigns. The perfect blog or article can enlighten and engage readers while simultaneously highlighting your products. But great blog posts aren’t made on a whim. They require planning and research. A big part of this process is creating the blog outline. A blog outline lays out … Continued
Customers today expect more personalized experiences from the brands they interact with. Fail to meet those expectations, and your customers will flock to brands that do. So how can you deliver better user experiences? How can you increase engagement and drive more sales? The answer is with content personalization — a strategy that enables you … Continued
“Oh no, not another email from X.” You certainly don’t want your subscribers to react this way to your emails. That’s why you need to introduce some variety to your email campaigns and deliver value even if your audience isn’t ready to purchase from you yet. If you don’t wow them, you lose them. 80% … Continued
First impressions can be brutal! In fact, on average, it takes 5 to 7 impressions for people to remember your brand. However, companies with good brand awareness have established levels of familiarity and trust that dramatically influence these first impressions. In this guide, we’ll explain the best ways to increase brand awareness, why brand awareness … Continued
Google alone processes more than 40,000 keyword searches every single second. That’s a staggering 3.5 billion searches in a single day and 1.2 trillion per year. This article will cover some of the most up-to-date advanced keyword strategies, providing simple tutorials for each keyword analysis tactic. Whether you’re looking to improve your on-page SEO or … Continued
Should you use subdomains or subdirectories to structure your website? Which is better for your SEO? If you’ve found yourself asking these questions recently, you’re not alone. These questions have puzzled website owners and SEOs for many years. However, we’re here to clear up the confusion. The truth is there are times when it makes … Continued
