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One Page Website SEO: An Extensive Guide

By Rachel Hernandez

Highrise IQ was able to increase product sign-ups by 37.5% by switching from a traditional website to a long-form, one-page website. Their findings are proof that a single-page site design makes sense if you’re only advertising a single product or have a very specific target audience.  What’s that? A single-page site (or one-page site) is … Continued

The Ultimate Guide to Native Content

By Rachel Hernandez

Now that online advertising has matured, it’s hard to stand out and grab a customer’s attention. In fact, 763 million+ internet users now use ad blockers. Content marketing can help. The problem is you need to play the SEO game to get eyes on your content. If your site doesn’t show up in search, how … Continued

The 2022 Guide to Content Optimization

By Rachel Hernandez

Businesses succeed when they make money. That much is obvious. But to make money, they have to make sales. And to make sales, they first have to be discovered by potential customers. That’s where things get difficult. There are many ways to capture the hearts and minds of your target audience. You could run stellar … Continued

Optimize for Featured Snippets to Obtain Position Zero

By Rachel Hernandez

Google’s featured snippets account for 35.1% of all clicks in the organic search results. Moreover, a featured snippet is like a golden ticket to the very top of the SERPs – even above position one.  This mythical no-man’s land goes by the name position zero since it appears above the organic results.  If you’ve ever … Continued