Your click-through rate tells you a lot about the effectiveness of your marketing material — whether it’s an ad, email, social media post, or even a website link. But what, actually, is a good click-through rate? What kind of benchmark should you aim for? Higher is better, sure, but gains are often marginal and hard-earned. … Continued
You probably already know that social media is an important way to engage with your audience. That’s why over 200 million businesses use Facebook to reach customers. But did you know that it can also boost your SEO? You may have heard that social media has no effect on search engine optimization, but that’s a … Continued
When 74% of shoppers who search online before going into a store say they research things like the closest store near them, opening times, and more, no business is too small to need an online presence. But in 2022, most businesses already understand that value, and as a result, the competition is immense. Hundreds of … Continued
You probably already know that social media is an important way to engage with your audience. That’s why over 200 million businesses use Facebook to reach customers. But did you know that it can also boost your SEO? You may have heard that social media has no effect on search engine optimization, but that’s a … Continued
Up-to-date, high-quality content is the lifeblood of any SEO or content marketing strategy. Without it, boosting your online visibility and building a loyal following becomes next to impossible. Top-tier content is especially important to remain competitive in the new ‘generative’ search landscape powered by AI, which is why you need a rock-solid content plan. What’s … Continued
There’s enough confusing jargon in the digital marketing world to warrant a science-fiction-style wiki to explain it all (à la Dune or Star Wars). In particular, there are enough acronyms to make an author like Frank Herbert’s head spin – such as PPC, CPC, CTR, CRM, KPI, CTA, and the list goes on and on. … Continued
