Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception.  It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.  In the digital PR world, you connect … Continued

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks.  In the SEO world, keyword research is one of the most mind numbing.    Discovering relevant keywords with decent search volume that aren’t already flooded by your competitors can be like finding a needle in an internet-sized haystack.  However, adding … Continued

Just a few years ago, most generative AI tools and chatbots were little more than fun novelties.  After ChatGPT blew up in late 2022, it proved that AI had enormous potential for generating content and aiding countless business processes.  Fast forward to today, and AI tools have become mainstream for virtually all industries. Over 80% … Continued

ChatGPT’s release in November 2022 started an AI-generated content craze that’s yet to let up.  After all, the selling point was pretty much too good to ignore: who wouldn’t want to generate content in seconds without having to pay anyone? Yet, it’s become increasingly clear that generative AI isn’t a magic genie in a bottle … Continued