Blogging | Content Creation

4 Things To Know Before Buying Content

By | April 13, 2021


It’s no secret that content is the cornerstone of any solid SEO game. The problem is a lot of businesses struggle to put good content on their website.

Being consistent with content is even more challenging. Business owners or managers need to find time to write, edit, post, and select pictures for blogs at least once a week. 

Many of them start off strong but it’s easy for content to take a backseat if pressing issues surface with your business.

Are you struggling to keep up with content? You can buy it for your website as long as you understand what you’re getting. We get a lot of questions from businesses about buying content. 

Who should I turn to? What should I ask for? It can be intimidating if you’ve never done it before.

Below we’ve answered the top four questions people ask us about buying content online. Read this article before you decide to outsource.

Is Buying Content Worth It?

The short answer is yes. Content helps you attract new customers, build trust with Google, and improve your overall SEO. And, believe it or not, there are a ton of blogging ideas out there to use for any industry.

If you’re consistent and doing it the right way, the content will bring you traffic and deliver more leads. You can use our free Google ranking tool to measure traffic before and after you post new content.

The biggest benefit of outsourcing is being able to focus more of your time on your business. We understand that business owners are asked to wear many hats. They serve as accountants, HR representatives, and even marketing gurus. 

Freeing up your time by letting a reputable company focus on building your content the right way and come up with a winning strategy is always going to be beneficial.

This is what we like to tell clients: “You do what you do best, and let us handle the writing.”

How Much Content Do I Need and How Long Should It Be?

The truth is every business has different needs and questions that need to be answered.

Whatever you decide for content, the most important thing is consistency. Aiming for once a week is great but you never want to leave things hanging for longer than a month.

The ideal posting schedule would be two to three times per week. But, keep in mind, every business is different and you need to decide what works best for your needs.

Standard blogs are around 500 words. Blog length really depends on the complexity of your topic and whatever question you’re trying to answer for customers.

Blogs can be as long as 2,000 words when topics are complex.

Most simple questions can be answered in the standard blog size of 500 words. At The HOTH, we tell clients to use 1,000 words as a baseline and see how it performs. From there you can scale up or down.

Here’s another important point about blogs. You want to emphasize quality over quantity. Remember, blogs are supposed to have value for readers. They also need to be engaging or people will bounce. 

One thing we can guarantee is that having more quality blog posts on your website will go a long way for your business.

Where Should I Buy Content?

There are three options businesses have when buying content. 

The first is hiring a freelancer. They will save you money but other issues may arise. It’s difficult to guarantee work with freelancers and it’s easy to have scheduling conflicts.

Agencies can help you as well. Think of them as the opposite side of the spectrum to freelancers. They’re more expensive, for sure, but can typically guarantee the work. 

The problem with agencies is you need the budget for them. If you’re a small business or your funds are limited, you won’t be able to use them for very long.

Your last option is the marketplace. This includes freelance services like FreeUp. They offer you the opportunity to compare multiple freelancers at the same time. That way you can make an informed decision.

But, at the end of the day, you’re still hiring a freelancer. There still may be issues with work completion or scheduling. 

The good news for anyone reading this blog is there’s another way!

We have the HOTHBlogger product to help clients develop great content.

The HOTH goes through a very strict hiring process for writers. We only take the top 1% of all writers who apply and then put them through a rigorous training program. What you’re getting is the best of the best.

And because we’re an SEO focused business, we take all the work out of your hands. We handle the research and make optimized content for your business. 

So what’s your role in all of this? You just have to go out there and make money for your business!

Can You Write About My Niche? 

When they first speak with us, some clients are concerned we won’t be able to handle their specific industry. But, we’ve seen it all. And there is already plenty of quality content out there to make sure our writers are well-informed. 

The HOTH’s number one concern is that content is properly optimized for SEO. Regardless of the industry, we want to make sure it’s capable of being ranked. 

If you’re seeking expert-level niche writing, you can use BloggerPro. This is an enhanced service for topics that are a little more technical.

Industries with any specific resources for writers can also share them before the content is created. Our goal is to produce excellent content that makes our clients happy and boosts their SEO.

Overall, our bloggers are able to touch on many topics and industries, including content for difficult niches

Are You Ready To Outsource Your Content?

Your business should consider outsourcing your content. It’s affordable, effective, and will free up your time to expand your operation.

There are a couple of things to remember about content. You have to do it consistently. Articles need to be the right length. And the purpose of the content is to drive traffic to your site.

This is the reason why HOTHBlogger is so popular. It’s client-friendly and it works.

Do you want to know more about your options with buying blog content at The HOTH? We can take a look at your site, discuss your goals, and map out a plan to take you where you want to go.

Simply book a call with us to get started!

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