Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. As such, implementing an SEO strategy is a great way to generate more search … Continued
If you want to grow a significant online presence for your business, you can’t afford to ignore the power of Google and SEO (search engine optimization). Google search accounts for more than 79% of desktop traffic. Their top competitor, Bing, only accounts for 7.27% – so it’s clear that Google is where you should focus … Continued
Email is still one of the most effective marketing channels, as it’s able to generate $45 for every $1 spent (a whopping 4,500% ROI). That’s why email newsletters are such a popular tactic for businesses, despite floundering open rates. As of 2022, email open rates (including newsletters) dropped from 21.3% in 2021 to 16.97%. What … Continued
Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become … Continued
Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? If not, you lack a recognizable brand identity, and your content … Continued
What does your ideal client or customer look like? By that, we don’t mean a generalized version of all your existing customers. Instead, we’re talking about a fictionalized buyer persona that has a name, picture, personality, common pain points, and even marital status. If that sounds more along the lines of writing a fictional novel … Continued
