Whether you’re a full-time copywriter or only write the occasional business email, competent writing skills are a must for just about every professional position. No matter what it is you write, you want to ensure you’re conveying your thoughts in a way that’s concise, engaging, and completely free of fluff. There are also many different … Continued
Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. If you want to rank high in search engines, you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. While it’s true that you should always try … Continued
Picture this; you sit down at your desk on Monday to start work on a 10,000-word ebook that’s due by the end of the week – when you realize you have no idea where to start. After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can … Continued
Beginning on August 25th, 2022, Google’s Helpful Content Update started the rollout process. It was a 15-day implementation that concluded on September 9th. What was it for? The algorithm update aimed to get rid of unhelpful content that appears on Google Search – primarily what qualifies as ‘search-engine first’ content that provides little value to … Continued
Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify … Continued
Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better. By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more. In today’s article, … Continued
