“Things, not strings.” This was Google’s famous quote referring to the launch of its Knowledge Graph back in 2012. It meant that, for the first time, Google’s algorithm could comprehend real-world entities (people, places, things, etc.) instead of just matching strings of keywords. It was also the birth of entity SEO, which laid the foundation … Continued
Google’s AI Overviews (AIOs) and the prevalence of AI search tools have practically marked the end of legacy SEO tactics and reporting. Don’t believe us? All you have to do is take a look at HubSpot, a leading digital marketing brand. After Google made AIOs more prevalent in early 2025, HubSpot’s organic traffic took a … Continued
Do you want to rank well on Google and consistently generate leads? If so, you’ll have to consistently publish high-quality content on your website. If you’re like most business owners, you’re too busy to dedicate time to writing blogs, creating infographics, and shooting videos. Because of this, you’ll probably resort to buying content instead. When … Continued
Out of all the trust signals in SEO, none have risen in importance more than brand mentions. Why? In short, the search landscape is becoming more sophisticated, especially with the rise of AI-powered search tools like ChatGPT and Google’s AI Overviews. The large language models (LLMs) that power these tools are able to fully understand … Continued
Has your keyword visibility on tools like Ahrefs suddenly gone haywire? Can you not figure out why you suddenly lost impressions on Google Search Console? Don’t worry, it’s not you. Sometime around September 10th to 12th (the exact date isn’t clear), Google disabled use of the &num=100 URL parameter that allowed tracking tools to display … Continued
ChatGPT has become nothing short of a phenomenon since its release in late 2022. By the end of 2025, it’s set to hit 1 billion users. People use ChatGPT for pretty much everything now, from aiding with content generation to analyzing users’ dreams (there’s even an official dream decoder). Despite its enormous popularity, it’s not … Continued
