How to Measure SEO (and AEO) Success in 2026
Learn how to track your results from SEO like a pro with this easy guide.
inside index
Author: Rachel Hernandez
How to Audit Your Topical Authority (and What It Reveals About Your AI Citation Readiness)
Most businesses with a few years of SEO behind them have more content than authority. You can see it in the data: dozens of posts published, decent domain metrics, but rankings that plateau on anything competitive. The site is not failing, but it is not compounding either. Google is not treating it as the authority … Continued
What Is AI Discover? Your Guide to AI Search Visibility Audits
Most businesses know they should be showing up in AI search. Almost none of them know whether they actually are, or why they aren’t. That’s not a strategy problem. It’s a visibility problem. And you can’t fix what you can’t measure. AI Discover is The HOTH’s managed AI visibility service. It’s built around one core … Continued
Google March 2026 Core Update: What You Need to Know Right Now
Google just dropped its first broad core update of 2026, and the timing is hard to ignore. The March 2026 core update began rolling out on March 27, 2026, hot on the heels of a quick spam update that wrapped up just days earlier and a first-of-its-kind Discover-only update back in February. That’s three significant … Continued
SEO Copywriting in 2026: How to Write Pages That Rank in Google AND Get Cited by AI
Most content doesn’t fail because it’s badly written. It fails because it’s written for the wrong thing. A page that’s beautifully crafted but organized for the writer’s logic instead of the reader’s questions won’t rank. A page stuffed with keywords but devoid of real answers won’t get cited by AI tools. A page that does … Continued
SEO for Lawyers: The Complete Guide
If you run a law firm, you already know how competitive the online landscape is. Keywords like “personal injury lawyer near me” can cost $100 or more per click in Google Ads. Everyone from solo practitioners to massive firms is competing for the same handful of spots on page one. And with AI tools like … Continued