Breaking news: classic SEO KPIs like clicks and rankings are now incomplete. While you should still track these metrics to monitor your performance in organic search, they don’t account for the AI SEO funnel. What’s that? Thanks to the prevalence of AI search tools and AI-driven search features (like Google’s AI Overviews), the traditional SEO … Continued
Using schema markup from Schema.org has long been a staple of SEO campaigns, but did you know that it also matters for AI search? Using schema markup for AI adds context, builds trust, and increases your chances of appearing in AI-generated responses. But why is that? What is schema markup? You can think of schemas … Continued
AI search is everywhere now, but is your site LLM (large language model) ready? In this article, we’ll explore LLM crawlability, which is a pretty new concept in the SEO world. It refers to making your site readable to the LLMs used by AI-powered search tools. Doing so increases your chances of getting your content … Continued
There’s a certain level of satisfaction that comes from putting the finishing touches on a brand-new website. Yet, that satisfaction can quickly transform into anxiety if you don’t have an SEO strategy. After all, what’s the point of designing a fancy website for your business if no one will be able to find it? If … Continued
It’s undeniable that AI-powered search is on the rise. Tools like Perplexity, Claude, and ChatGPT are quickly becoming favorites among internet users. According to a survey by Higher Visibility, 71.5% of users regularly use AI tools to search the internet, with 14% reporting daily use. So, will AI replace Google? Are the days of traditional … Continued
With the search landscape going through so many recent changes, which SEO metrics should you track in 2025? Here’s a hint: rankings and traffic are no longer enough. Instead, there are many new metrics you need to track to fully grasp your brand’s online visibility. Traditional SEO measurements don’t include things like: Zero-click searches. These … Continued
