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Why AI Cites Listicles More Than It Cites You

AI engines cite listicles more than they cite you because a “best X for Y” article is pre-structured comparison data with somebody else’s name on it. We pulled ChatGPT citation data for four brands and found that on questions naming the brand, 69.6% of citing responses pointed at the brand’s own domain. On questions containing … Continued

Rachel Hernandez

September 8, 2026

We Ran AI Search Campaigns for 12 Months. There Was No AI-Specific Hack.

Generative engine optimization is the practice of getting your brand cited inside AI-generated answers on ChatGPT, Google’s AI Overviews and AI Mode, Perplexity, Gemini, and Copilot. After a year of running campaigns built for AI visibility, across our own site and dozens of client domains, the clearest finding in our reporting is that there is … Continued

Rachel Hernandez

September 3, 2026

Why Your AI Visibility Number Is Wrong

Your AI visibility score is a sample, not a measurement, and most sampling methods in use right now are too small and too loosely controlled to support the decisions being made on them. The same prompt returns different answers on different runs, the prompt set is usually chosen by the brand being measured, and no … Continued

Rachel Hernandez

September 1, 2026
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