SEO Training Archives - The HOTH

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  • HOTH Radio Holiday Show With SEO Chef Chris Romero

    In this very special edition of HOTH Radio, SEO Chef Chris Romero cooks up a delightful episode talking about Video SEO, Keyword Rankings, Link Building, and more. Mentioned in this episode: Video SEO HOTH Video Hitt’em Over The Heart Charity Award We hope you enjoy our holiday show. Let us know what you think in […]

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  • Google Search Quality Guidelines: Top 16 Things You Need to Know

    googles search quality guidelines

    Just in: Google has recently updated their Google Search Quality Guidelines, and we’ve prepared a TLDR version of the most important things you need to know. First, for the uninitiated, the Google Search Quality Guidelines is an over 150-page bible for Google’s search quality evaluators. What are search quality evaluators, you say? These “raters” are the […]

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  • Link Relevancy & Authority: What You Need To Know To Survive

    link relevancy

    What makes a link relevant? What is OK? What is not OK? We get a lot of questions about what it means to have relevant links here, so in today’s article we’re going to go over how you should think about link relevancy. Let’s get into it! The Biggest Misconception: Direct Relevancy The biggest misconception […]

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  • SEO Case Studies

    seo case studies

    Want to see some cool case studies of recent SEO results we’ve got for our clients? Below we detailed out 4 case studies from various niches that got some great results in only just a few months. All of the case studies are from clients on our HOTH X managed SEO program. You can learn […]

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  • How many links does it take to get to page 1 of Google?

    “How many links will it take me to get to the first page of Google?” This is probably the MOST asked question we get, and until now almost everyone in the SEO industry gave the most annoying answer ever– “It depends…” Well, today we’re going to try and actually answer that question! Disclaimer: To be […]

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  • How To Get An SSL Certificate

    How to get an ssl certificate

    SSL (secure socket layer) certificates have been becoming more popular with the recent release of the news that google will punish websites that are not encrypted. On top of that, Google also said they are “starting to use HTTPS as a ranking signal.” Additionally, Google sent out warnings that Chrome will start showing “not secure” […]

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  • Quick Guide to Rich Snippets & Schema Markup

    Quick Guide To Rich Snippets

    Rich snippets allows webmasters to mark up different types of content in a way that search engines can easily understand. That’s why Google, Bing, Yahoo and Yandex banded together to bring unity and ease of use to rich snippets through their online documentation at schema.org. Over the last few years we’ve seen rich snippets and […]

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  • Anchor Text Ratios & Best Practices For Faster Rankings

    Anchor Text

    This article was contributed to our SEO community blog by Adam White of SEO Jet For the last 5 years there has been a common practice among SEOs both established and new, it’s what I call the shotgun approach to link building (more on that in a minute). Once Google made all of their anchor […]

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  • Online Reviews: How to Use Reviews to Drive Revenue for Your Business

    using online reviews to drive revenue

    Do you want to know one of the BEST ways to increase long-term revenue for your business? Reputation, according to a World Economic Forum study, is directly responsible for more than 25% on average of a business’s market value. In 2015, Apple hit the top end of this average when its corporate reputation contributed approximately […]

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  • The Link Building Plan To Rank Faster With Less Links

    Link Building Plan

    This article was contributed to our SEO community blog by Adam White of SEO Jet When I launched GuestPostTracker.com in 2016 I made the decision to focus on SEO as my main traffic source. I needed results in Google quickly so I came up with a very strategic plan. In less than a year, Guest […]

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