SEO Training Archives - The HOTH

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  • How To Get An SSL Certificate

    How to get an ssl certificate

    SSL (secure socket layer) certificates have been becoming more popular with the recent release of the news that google will punish websites that are not encrypted. On top of that, Google also said they are “starting to use HTTPS as a ranking signal.” Additionally, Google sent out warnings that Chrome will start showing “not secure” […]

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  • Quick Guide to Rich Snippets & Schema Markup

    Quick Guide To Rich Snippets

    Rich snippets allows webmasters to mark up different types of content in a way that search engines can easily understand. That’s why Google, Bing, Yahoo and Yandex banded together to bring unity and ease of use to rich snippets through their online documentation at schema.org. Over the last few years we’ve seen rich snippets and […]

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  • Anchor Text Ratios & Best Practices For Faster Rankings

    Anchor Text

    This article was contributed to our SEO community blog by Adam White of SEO Jet For the last 5 years there has been a common practice among SEOs both established and new, it’s what I call the shotgun approach to link building (more on that in a minute). Once Google made all of their anchor […]

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  • Online Reviews: How to Use Reviews to Drive Revenue for Your Business

    using online reviews to drive revenue

    Do you want to know one of the BEST ways to increase long-term revenue for your business? Reputation, according to a World Economic Forum study, is directly responsible for more than 25% on average of a business’s market value. In 2015, Apple hit the top end of this average when its corporate reputation contributed approximately […]

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  • The Link Building Plan To Rank Faster With Less Links

    Link Building Plan

    This article was contributed to our SEO community blog by Adam White of SEO Jet When I launched GuestPostTracker.com in 2016 I made the decision to focus on SEO as my main traffic source. I needed results in Google quickly so I came up with a very strategic plan. In less than a year, Guest […]

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  • Youtube SEO: How To Rank Videos In Youtube

    Youtube SEO

    Internet users may not wait more than five seconds for a website to load, but they are willing to spend 2.7 minutes watching an online video. Video is powerful. So powerful, in fact, that we watch 6 billion hours of YouTube content every month. Did you know that YouTube is the second largest search engine […]

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  • Brand Reputation Hacking: How To Get More Reviews – Search Engine Journal Summit

    brand reputation hacking search engine journal

    Recently, our COO, Clayton Johnson, spoke at the SEJ Summit (Search Engine Journal) in Chicago on Brand Reputation Hacking, and we wanted to share his speech with you all! In this presentation, you will learn: The reputation disruption that’s happening How your reputation influences SEO How to build a scalable reputation boosting machine Tactics to […]

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  • The New Way To Optimize Content: Topical SEO

    Topical SEO

    Content Optimization best practices are changing, and today I want to show you a major shift in how Google understands keyword and content. By using this technique and understanding of where Google is going, you’re going to be able to see BIG shifts in the amount of traffic you’re getting. This is going to help […]

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  • How High Value Guest Blogging Can Drive Massive Traffic With SEO [Case Study]

    Guest Blogging SEO

    Some time ago, I came across some interesting statistics from Hubspot that got me thinking about how high value guest blogging factors into my business’s content marketing strategy. According to the post, marketers who prioritize blogging are “13x more likely to enjoy positive ROI”. Another claimed that “Companies who blog receive 97% more backlinks to […]

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  • The Ultimate 2017 SEO Strategy Template For Getting More Website Traffic

    seo strategy blueprint

    Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO. I’m compacting down all our experience watching thousands of orders, sites, and case studies into this post. The strategy laid out in here has generated […]

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