SEO Updates Archives - The HOTH

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  • How To Get An SSL Certificate

    How to get an ssl certificate

    SSL (secure socket layer) certificates have been becoming more popular with the recent release of the news that google will punish websites that are not encrypted. On top of that, Google also said they are “starting to use HTTPS as a ranking signal.” Additionally, Google sent out warnings that Chrome will start showing “not secure” […]

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  • What You Need to Know About Using Reserve With Google

    Reserve With Google

    Google’s newest service, Reserve with Google (RwG), helps users find services and book appointments with local spas, gyms, and studios. Let’s take a look at how the newest Google service makes finding and booking services easier than ever before. What Is Reserve with Google? Reserve with Google is a new service that allows users to […]

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  • Google Discontinues “Instant Search”

    Google Instant

    Google recently announced it’s doing away with Google Instant, which was created in 2010. Only 7 years after its inception, the search feature is proving obsolete. But what exactly does this mean for Google users? And for the realm of search engines in general? Let’s take a look. What Is Google Instant? Google Instant was […]

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  • Google Hit with $2.7 Billion Penalty by the EU

    google hit with massive fine by the EU

    We’re all familiar with the Google penalties that our sites can receive if we aren’t carefully playing by their rules. But did you ever think that Google would finally RECEIVE a penalty themselves? Google Got Penalized Big Time The European Union just hit Google with a $2.7 BILLION fine for allegedly giving priority placement in search […]

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  • Google My Business Gets Updated with Google Posts

    Google Posts

    After over a year of waiting, any and all businesses, large or small, now have access to the Google Posts feature inside of Google My Business. Originally rolled out for political candidates in January 2016 and more recently for things like sports teams and museums, the feature has been made accessible for ANY business that […]

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  • The Problem with Google Snippets and Fake News Sites

    Fake News In Google

    Fake news has been at the front of the online news for a while now and with good reason! Websites that spread false information are growing in sophistication, fooling everyone from casual readers to Google’s algorithm.  “Fake news,” which refers to false information that is posted online either for political purposes or to increase web […]

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  • Why Voice Search is Changing Keyword Research

    voice-search-research-keyword

    The number of people taking advantage of voice search — asking your phone or another device to find something, rather than typing it into a search engine — is on the rise. According to Google CEO Sundar Pichai, as of 2016 20% of the queries on the Google app were voice searches. And while there isn’t any […]

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  • BREAKING: Google Releases New Layout “Gorilla” Wreaking Havoc on SEO Industry

    google layout update

    Google Reduces Organic Listings To Zero Last night, Google, in another attempt to increase profits and keep shareholders happy, has added 7 new Ad slots to the first page of the search results, further reducing the number of organic listing to zero. News Breaks, Riots Ensue As the news broke late Friday night, large groups […]

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  • Google Fred Update:

    Google-fred-update

    The Google Fred update started around mid-march 2017 and targeted low value sites. The name “Fred” originates from a tongue-in-cheek tweet by Google Webmaster Trends Analyst Gary Illyes. Though this Fred won’t haunt you in your dreams, it has turned out to be quite a nightmare for many sites. Some websites began reporting a 50-90% […]

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  • The Ultimate 2017 SEO Strategy Template For Getting More Website Traffic

    seo strategy blueprint

    Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO. I’m compacting down all our experience watching thousands of orders, sites, and case studies into this post. The strategy laid out in here has generated […]

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