SEO Updates Archives - The HOTH

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  • The Medic Update Aftermath

    google medic update aftermath

    Since Aug 1, 2018, Google has released a slew of updates that have kept the search results volatile. Many have referred to the August 1st, 2018 update as the “Medic Update” because it largely affected health/medical sites. However, the updates have spread outside to many different niches including e-commerce, fashion sites, local, affiliate, and more. […]

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  • Google’s Medic Update: How To Fix Your Website If You Were Hit

    google medic update

    Did your website’s rankings change after the most recent Google update? Whether they did or not, this is a great time for you to learn how to safeguard your website from Google’s Medic update and any other future algorithm updates. Before I tell you how to hold on to your rankings, here’s what happened with […]

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  • What You Need to Know about Google’s August 2018 Broad Core Algorithm Update

    google core update august 2018

    Updated August 29thth, 2018 Note: Check out this guide to learn how to fix your website if it was impacted by Medic. Google announced the release of a broad core algorithm update on August 1, 2018. These algorithm updates get released and announced several times per year, though there are other updates that may not […]

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  • Shocking New Google Ranking Factor Revealed, Entire SEO Industry Transforms Overnight

    google cat update

    ST. PETERSBURG, FL – In a surprising turn of events, Google has transformed it’s ranking algorithm seemingly overnight as new tests reveal a POWERFUL new ranking factor that is taking the industry by storm. With this new ranking factor, Google is sending a big message that it cares much more about keeping users “happy” with […]

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  • How Does Google’s Mobile-First Indexing Impact SEO?

    Yesterday Google announced that it has begun the process of rolling out mobile-first indexing to more sites. After a year and a half of testing and experimentation, this is the latest development in Google’s efforts to make the internet more mobile-friendly and resemble user trends. It’s the first time Google has confirmed moving a large […]

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  • Google Maccabees Update: The Top Analyses and Theories on the Latest Google Update

    On the second week of December 2017, right around the Hanukkah holiday, webmasters were hit with an unwelcome surprise—a Google algorithm change that threw rank and traffic drops to a large number of sites—a change that was soon named the Maccabees update. Understandably, SEOs the world over took to Webmaster World by storm to report […]

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  • How To Get An SSL Certificate

    How to get an ssl certificate

    SSL (secure socket layer) certificates have been becoming more popular with the recent release of the news that google will punish websites that are not encrypted. On top of that, Google also said they are “starting to use HTTPS as a ranking signal.” Additionally, Google sent out warnings that Chrome will start showing “not secure” […]

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  • What You Need to Know About Using Reserve With Google

    Reserve With Google

    Google’s newest service, Reserve with Google (RwG), helps users find services and book appointments with local spas, gyms, and studios. Let’s take a look at how the newest Google service makes finding and booking services easier than ever before. What Is Reserve with Google? Reserve with Google is a new service that allows users to […]

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  • Google Discontinues “Instant Search”

    Google Instant

    Google recently announced it’s doing away with Google Instant, which was created in 2010. Only 7 years after its inception, the search feature is proving obsolete. But what exactly does this mean for Google users? And for the realm of search engines in general? Let’s take a look. What Is Google Instant? Google Instant was […]

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  • Google Hit with $2.7 Billion Penalty by the EU

    google hit with massive fine by the EU

    We’re all familiar with the Google penalties that our sites can receive if we aren’t carefully playing by their rules. But did you ever think that Google would finally RECEIVE a penalty themselves? Google Got Penalized Big Time The European Union just hit Google with a $2.7 BILLION fine for allegedly giving priority placement in search […]

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