SEO Updates Archives - The HOTH

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  • March 2019 Core Update: What It Is and Action Steps to Take

    In early March 2019, Google rolled out a major “core update” that caused some websites to see an increase in search traffic while other sites declined in traffic. What is the March 2019 Core Update? What changes occurred and what can website owners do to optimize their site for search traffic going forward? Here are […]

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  • The April 2019 Top 4: SEO News Roundup

    March was a month full of changes in the SEO world. The updates covered in this roundup will get you up to speed on the major SEO news that happened. Let’s get into it: SEOs Show Mixed Results Following Google March 2019 Core Update Google created a stir towards the middle of March 2019 […]

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  • The Medic Update Aftermath

    google medic update aftermath

    Since Aug 1, 2018, Google has released a slew of updates that have kept the search results volatile. Many have referred to the August 1st, 2018 update as the “Medic Update” because it largely affected health/medical sites. However, the updates have spread outside to many different niches including e-commerce, fashion sites, local, affiliate, and more. […]

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  • Google’s Medic Update: How To Fix Your Website If You Were Hit

    google medic update

    Did your website’s rankings change after the most recent Google update? Whether they did or not, this is a great time for you to learn how to safeguard your website from Google’s Medic update and any other future algorithm updates. Before I tell you how to hold on to your rankings, here’s what happened with […]

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  • What You Need to Know about Google’s August 2018 Broad Core Algorithm Update

    google core update august 2018

    Updated August 29thth, 2018 Note: Check out this guide to learn how to fix your website if it was impacted by Medic. Google announced the release of a broad core algorithm update on August 1, 2018. These algorithm updates get released and announced several times per year, though there are other updates that may not […]

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  • Shocking New Google Ranking Factor Revealed, Entire SEO Industry Transforms Overnight

    google cat update

    ST. PETERSBURG, FL – In a surprising turn of events, Google has transformed it’s ranking algorithm seemingly overnight as new tests reveal a POWERFUL new ranking factor that is taking the industry by storm. With this new ranking factor, Google is sending a big message that it cares much more about keeping users “happy” with […]

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  • How Does Google’s Mobile-First Indexing Impact SEO?

    Yesterday Google announced that it has begun the process of rolling out mobile-first indexing to more sites. After a year and a half of testing and experimentation, this is the latest development in Google’s efforts to make the internet more mobile-friendly and resemble user trends. It’s the first time Google has confirmed moving a large […]

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  • Google Maccabees Update: The Top Analyses and Theories on the Latest Google Update

    On the second week of December 2017, right around the Hanukkah holiday, webmasters were hit with an unwelcome surprise—a Google algorithm change that threw rank and traffic drops to a large number of sites—a change that was soon named the Maccabees update. Understandably, SEOs the world over took to Webmaster World by storm to report […]

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  • How To Get An SSL Certificate

    How to get an ssl certificate

    SSL (secure socket layer) certificates have been becoming more popular with the recent release of the news that google will punish websites that are not encrypted. On top of that, Google also said they are “starting to use HTTPS as a ranking signal.” Additionally, Google sent out warnings that Chrome will start showing “not secure” […]

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  • What You Need to Know About Using Reserve With Google

    Reserve With Google

    Google’s newest service, Reserve with Google (RwG), helps users find services and book appointments with local spas, gyms, and studios. Let’s take a look at how the newest Google service makes finding and booking services easier than ever before. What Is Reserve with Google? Reserve with Google is a new service that allows users to […]

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