SEO Archives - The HOTH

  • Automotive Car Dealership SEO Case Study (147% Increase In Traffic!)

    Want to see how we recovered a local car dealer from a penalty and increased their site traffic 147%? Let’s get into it! Background This is a car dealership with several locations based out of the UK and focus on high-end luxury vehicles. Most of the terms they want to target have search volume on […]

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  • What Is SEO & How Does It Work?

    What Is SEO?

    There are lots of ways to market your business, but using SEO to ranking highly in search engines like Google is one of the most powerful, highest ROI ways to get more leads and sales. So what is SEO, why is it important, and how does it work? In this article, we’ll be breaking down […]

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  • Amazon SEO: 4 Essential Strategies To Rank Your Products

    Amazon SEO

    You and your team have developed a great product. It solves problems. It’s unique and intuitive. It makes life better for people. But when people search products, your solution remains buried in the results beneath inferior imposters.  It’s demoralizing. It feels completely unfair. But in today’s article – I’m going to show you exactly how […]

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  • March 2019 Core Update: What It Is and Action Steps to Take

    In early March 2019, Google rolled out a major “core update” that caused some websites to see an increase in search traffic while other sites declined in traffic. What is the March 2019 Core Update? What changes occurred and what can website owners do to optimize their site for search traffic going forward? Here are […]

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  • How To Promote Content Like The Big Dogs (NEW Strategy Inside)

    Promote Content Like The Big Dogs

    About a year ago I was researching how some of the biggest publishing sites online were getting links and ranking. This started with Nerdwallet – one site that absolutely dominates the finance niche. Nerdwallet ranks for everything from credit cards to loans, driving over 11 MILLION visitors per month with organic traffic and a reported […]

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  • Why You Need The Gym Of SEO

    The SEO Gym

    Have you ever tried to get in shape? Build muscle? Lose weight? It’s easy to give up, because results take a LONG time. You can work out really hard one day… …but you won’t look much different. You can also eat a tub of ice cream… …and it won’t change hardly anything. But if you […]

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  • 3 Hacks To Get Awesome Content Without Writing It Yourself

    Does this sound like you? You know you need to get more content on your site, but you’re still writing all the content yourself – which is almost an impossible job. Your competitors have way more content than you. You’re going up against industry journals that have staff writers and contributors. Finding someone to write […]

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  • How To Develop a Content Strategy

    Content marketing can be a great way to create long term growth for your business, but many businesses struggle with how to get started. Marketing is generally more effective when people take time to create a strategy and break it down into easy to follow steps. According to Content Marketing Institute, 60% of the most […]

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  • How To Find Keywords You’ve Never Thought Of

    I’m going to show you how you can take an SEO-first approach that will help you prioritize topics for content – even topics you never thought of! Here’s how to find every single keyword in your industry, and it’s actually quite simple… Let’s say you want to rank for every single keyword in your industry. […]

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  • The Secret To Ranking In A Competitive Industry

    Most SEO advice goes like this: “Find high volume keywords with low competition and try to rank for those.” This might be good advice for newbies, but let’s face it… You’re not in this to add a tiny trickle of traffic to your business… You’re in this to WIN! There are not a lot of […]

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