SEO Archives - The HOTH

  • March 2019 Core Update: What It Is and Action Steps to Take

    In early March 2019, Google rolled out a major “core update” that caused some websites to see an increase in search traffic while other sites declined in traffic. What is the March 2019 Core Update? What changes occurred and what can website owners do to optimize their site for search traffic going forward? Here are […]

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  • How To Promote Content Like The Big Dogs (NEW Strategy Inside)

    Promote Content Like The Big Dogs

    About a year ago I was researching how some of the biggest publishing sites online were getting links and ranking. This started with Nerdwallet – one site that absolutely dominates the finance niche. Nerdwallet ranks for everything from credit cards to loans, driving over 11 MILLION visitors per month with organic traffic and a reported […]

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  • Why You Need The Gym Of SEO

    The SEO Gym

    Have you ever tried to get in shape? Build muscle? Lose weight? It’s easy to give up, because results take a LONG time. You can work out really hard one day… …but you won’t look much different. You can also eat a tub of ice cream… …and it won’t change hardly anything. But if you […]

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  • 3 Hacks To Get Awesome Content Without Writing It Yourself

    Does this sound like you? You know you need to get more content on your site, but you’re still writing all the content yourself – which is almost an impossible job. Your competitors have way more content than you. You’re going up against industry journals that have staff writers and contributors. Finding someone to write […]

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  • How To Develop a Content Strategy

    Content marketing can be a great way to create long term growth for your business, but many businesses struggle with how to get started. Marketing is generally more effective when people take time to create a strategy and break it down into easy to follow steps. According to Content Marketing Institute, 60% of the most […]

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  • How To Find Keywords You’ve Never Thought Of

    I’m going to show you how you can take an SEO-first approach that will help you prioritize topics for content – even topics you never thought of! Here’s how to find every single keyword in your industry, and it’s actually quite simple… Let’s say you want to rank for every single keyword in your industry. […]

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  • The Secret To Ranking In A Competitive Industry

    Most SEO advice goes like this: “Find high volume keywords with low competition and try to rank for those.” This might be good advice for newbies, but let’s face it… You’re not in this to add a tiny trickle of traffic to your business… You’re in this to WIN! There are not a lot of […]

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  • How To Create Content For Boring or Difficult Niches

    How To Create Content For Boring Niches

    According to Demand Metric, content marketing cost 62% less than traditional marketing and generates 3 times as many leads. It’s no surprise that 90% of organizations use content marketing as part of their marketing efforts and that it continues to grow in popularity. But what do you do if you are in a boring niche? […]

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