Local SEO Archives - The HOTH

  • How To Add Local Schema Markup To Your Website

    How To Add Local Schema

    Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better. By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more. In today’s article, […]

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  • Brand Reputation Hacking: How To Get More Reviews – Search Engine Journal Summit

    brand reputation hacking search engine journal

    Recently, our COO, Clayton Johnson, spoke at the SEJ Summit (Search Engine Journal) in Chicago on Brand Reputation Hacking, and we wanted to share his speech with you all! In this presentation, you will learn: The reputation disruption that’s happening How your reputation influences SEO How to build a scalable reputation boosting machine Tactics to […]

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  • New Home Service Ads: Google Local Pack Takeover!

    If you’ve kept an eye on Google’s Local Snack Pack, you know it’s been featuring sponsored results. Google may be taking it to a whole new level. Ranking in the local map pack is crucial for any business, but we have now seen a complete and total takeover by Home Service ads in a few […]

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  • 50+ SEO Presentation Slide Decks From The Brighton SEO Conference 2016

    Brighton SEO 2016

    If you couldn’t make it to the BrightonSEO conference this year, no worries, the HOTH will bring it to you! We just got back from hopping over the pond and it was a blast! It was great to meet many new and familiar faces.   We brought something back for everyone… The links to all […]

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  • 6 Tricks To Get More Traffic from Local SEO

    local seo traffic tricks

    There are endless posts and tutorials about best practices for Local SEO, and while they are useful, they will not guarantee a Page One listing (UGH!). Why? There is only room for a handful of listings on Page One. If your client is in a competitive niche, Local SEO is difficult. It’s time to do […]

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  • 10 Common Local SEO Mistakes (Infographic)

    10 most common local seo mistakes

    It’s easy to get confused about Local SEO – So we broke down the top 10 most common mistakes / myths about local SEO in this infographic. For more detail and sources, check out our post here.

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  • The 10 Things You Already Know About Local SEO

    10 Things You Already Know About Local SEO

    You already know a lot about Local SEO. But what we’ve found is that there are lot of myths floating around about local SEO that might leave you strung up on things that don’t matter – or the reverse, thinking somethings that don’t matter actually do. While you probably know all of these already, chances […]

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  • Google Snack Pack Update: Money, Hypocrisy, & Theft

    Google local 3 pack update

    Good afternoon my fellow HOTHkateers, today we have another treat for you to keep you updated on the wonderful carnival that is Google, specifically what’s happening with Google’s local search results. We’ll breaking down the latest changes as well as some thoughts into where Google is going in the future – And what you should […]

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  • Prepare for Mobilegeddon: Google’s Big Mobile Update April 21

    Google Mobile Algorithm Change

    Google next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week. This is a big one, and could affect a large portion of your traffic. That’s why here at the HOTH, we’re going to break down […]

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  • Local SEO On-Site & Google Local Page Optimization

    On Site Optimization & How To Optimize Your Google Plus+ Page

    Some Quick Notes Before We Get Started: 1) We’re going to be releasing tons of info this week so make sure you’re on our mailing list here! 2) Join our private Local SEO Ballers Facebook Group to ask questions, get answers, and get all our training & updates 3) Check out the bonus at the […]

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