Did you know the average conversion rate with a PPC campaign is 2.7%? If that’s true, then why are we getting 10%+ conversion rates for our clients at HOTH PPC? There are lots of reasons, but today we want to break down one of the most common mistakes that we see with PPC accounts – […]

In this PPC case study we will show you how we took an existing campaign, dropped the lead cost by over 85%, saved them thousands in ad spend, and 6x’d the monthly lead count. Want to see how we did it? In this article, I’m going to break down the strategies that helped us turn […]

Looking to get started advertising on Google? Today, we’re going to break down the necessary steps for creating and setting up a Google Ads account so that you can dominate in paid search. Creating A new Google Ads Account 1. Go to Google Ads homepage and click on either of the “Start Now” buttons. 2. […]

Do you ever wonder if you have big gaps in your Google Ads campaigns that are costing you money? That’s because Google Ads (previously called Adwords) is the most complicated (and sophisticated) advertising platform in the world. There are lots of hidden settings and buried features that are wasting your money and keeping you from […]