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AI Cited 886 Pages Across Five Ecommerce Catalogs. Product Pages Got 6% of the Citations.

Across five ecommerce catalogs we pulled on September 8, 2026, AI engines cited 886 distinct pages in 5,362 responses. Product pages were 25% of the cited URLs but earned 6.4% of the citations. Buying guides and blog posts were 30% of the cited URLs and earned 61.9%. A guide on these sites was cited eight … Continued

Rachel Hernandez

October 1, 2026

The Citation Gap: The Brands Winning AI Are Not the Brands Winning Rankings

Roughly half of the sites Google’s AI Overviews cite for a buyer query do not rank on page one for it, and roughly six in ten page-one rankers are not cited. That’s what we found when we pulled 23 buyer-intent searches across the industries our clients compete in and compared the AI Overview citations to … Continued

Rachel Hernandez

September 29, 2026

Keyword Cannibalization in AI Search: Why Competing Pages Split Your Entity, Not Just Your Rankings

Keyword cannibalization happens when two or more pages on your site target the same query, forcing search engines and AI systems to choose between them. In Google, that split usually resolves itself over time as one page wins. In AI search, it does not resolve. The model simply learns a blurrier picture of what your … Continued

Rachel Hernandez

September 24, 2026
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