On May 10th, 2023, Google announced its Search Labs initiative, which allows users to test and experiment with new Search features for a limited time. The most exciting and controversial feature users get to test drive is Google SGE (Search Generative Experience), which adds the power of generative AI to Google Search. With it, users … Continued
Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice, which kicked off on September 12th, 2023. Why is the search engine behemoth in hot water? The DOJ claims Google engaged in illegal business dealings to secure its search engine as the default on many popular devices and … Continued
On November 2nd, 2023, Google began rolling out its latest core algorithm update. It comes right on the heels of October’s core update, which started on October 5th and completed on the 19th. October’s update was a bit rough, as Google discovered a bug that was messing with traffic on Google Discover. Some speculated that … Continued
If you want to improve your online visibility and reach the top of the SERPs – inconsistent SEO efforts aren’t going to cut it. In other words, publishing one blog every few months with little to no keyword optimization won’t cause your brand to explode in popularity. Instead, you need to launch a consistent, well-thought-out … Continued
There’s a good reason Semrush has nearly 500K active users–it’s one of the most in-depth, no-holds-barred keyword research tools around. Content marketers can wield this mighty database of 25 billion keywords and their metrics to dominate the rankings. Semrush gives you a secret peek behind the scenes of search that can help your content get … Continued
Google launched an update to its Helpful Content Update in September 2023, which is expected to roll out fully by the end of the month. Among the key changes are: Relaxed guidance on AI-generated content A crackdown on third-party content A stern eye on fake freshness Better guidance for self-assessing content helpfulness Compared to previous … Continued
