You’ve had this conversation. A client asks if you do SEO. Or link building. Or local. Or now, AEO.
You say yes. You don’t want to lose the account.
Then you spend two weeks figuring out how to actually deliver it.
White label SEO fixes that. You sell it under your brand. We do the work in the background. You keep the margin.
The HOTH has been running a reseller program since 2010. Over 200,000 businesses use our services to plug gaps in their offering without hiring a single specialist.
But which products should you actually resell? And what do you tell clients who are now asking about AI search alongside Google rankings?
This guide covers nine HOTH products that work for resellers. We’ve organized them by client outcome, so each section maps to a real conversation you’re already having. A client wants more authority. Fresher content. Local visibility. Someone to run the whole thing.
For each one, we’ll cover what to sell, how to price it, and how to answer the AEO question that’s now attached to most of these conversations.
What makes a HOTH product easy to resell
Before we get into the products, here’s the filter. Easy-to-resell products share four traits.
White-label reports come standard
Every deliverable lands in your dashboard unbranded. No HOTH logos. No watermarks. No ‘powered by’ footer.
You can hand the report directly to your client or rebuild it inside your own template. The white-label workflow is baked in, not a feature you have to ask for.
The order form is simple
You can fill out the brief in five minutes without scheduling a strategy call. What you need from the client is what they already have: a target page, a keyword, a topic, a location.
Fulfillment is predictable
You can quote turnaround with confidence. Your client knows what to expect. Your billing cycle stays clean. You’re not chasing status updates.
The wholesale price leaves room to mark up
How much you mark up is your call. Some agencies run 2X. Some run 4X. Some price differently by client. We’ve seen all of it work.
What matters is that the wholesale price points on this list give you room to set whatever margin fits your business. The numbers in this guide are reference points, not rules. More on the wholesale structure on the HOTH reseller program page.
Authority building: get your client on the right sites
This is the biggest reseller category, and for good reason. Every client who wants to rank in Google or get cited by AI eventually needs the same thing: links, mentions, and editorial coverage on sites that already carry authority.
These four products cover the whole spectrum. From accessible entry-level placements to premium news-site coverage.
Platinum Links ($375 per link)
Platinum Links are placements on DR 50+ editorial sites. No PBNs. No automation. Real editors at real publishers, agreeing to publish a real article that includes a link to your client.
Every placement comes from one-to-one outreach. That’s why turnaround runs four to five weeks. It also means each link is earned, not manufactured.
For resellers, the longer turnaround is an asset. It’s a concrete monthly deliverable with a publisher name, a domain rating, anchor text, and a live URL. All in one report you can hand straight to your client.
The pitch writes itself. Your client gets a link from a site with established authority in their industry. The kind of editorial domain Google and AI systems already trust.
AEO angle: DR 50+ placements build the entity footprint AI systems trust. When ChatGPT, Perplexity, or AI Overviews decide which sources to cite, they pull from the same authoritative editorial domains Platinum Links target.
“The Hoth provides great solutions for digital agencies.”
Alliciyia George
Best fit: any client whose SEO program needs authority signals. B2B clients in competitive industries. Ecommerce brands chasing category page rankings. Anyone trying to break into citywide or regional visibility.
Pricing tip: wholesale is $375 per link. We’ve seen resellers price Platinum anywhere from $700 to $1,500+ depending on the client. The right number is whatever you can defend in your sales conversation.
Link Insertions ($200 and up)
Link Insertions drop a backlink into an article that’s already published and ranking. No new content. No new outreach to write content around. Just your link, added to a piece that’s already doing work.
The pitch is simple. Links from existing, already-trusted content tend to pass authority faster than links from brand new posts. Google’s already crawled the host article. The site already has its own backlink profile. Your link goes live and starts working.
It’s the simplest order form in the catalog. Your client tells you the page they want linked and the anchor text they prefer. That’s it. About 30 days later, you have a live URL to send them.
Pricing tiers run from $200 on the entry DR level up through $450+ for higher domain ratings. Same SKU, different price points, depending on the client budget.
Best fit: clients who already have content live and want to send authority to specific pages. Service businesses supporting their money pages. Ecommerce brands feeding link equity to category pages. Anyone whose ask is, ‘can we just point more links at our existing content?’
Pricing tip: wholesale starts at $200 on the entry tier and scales up. Where you set retail is your call. We’ve seen entry-tier insertions sold at $400 to $700 and higher-DR insertions in the $800 to $1,500 range.
Exclusive Media Links ($450 per link)
Exclusive Media Links (EML) are targeted placements on specific, vetted U.S. news sites. DR 30 to 60+. Real editorial pages on real news properties, individually negotiated.
EML is the upgrade product. It’s what you reach for when your client wants more than a link. They want coverage they can put on their About page, send to their board, or screenshot for LinkedIn. The deliverable is a placement on a named publisher, not a directory listing dressed up as news.
AEO angle: News site citations are exactly what AI assistants pull from when generating answers. An editorially-vetted news domain feeds both Google rankings and the AI sources that decide which brands get recommended.
Best fit: clients who want named publisher coverage. Legal, financial services, healthcare, SaaS, any B2B vertical where credibility-by-association closes deals. Also strong for clients competing for ‘best [category] in [city]’ queries where AI surfaces trusted media recommendations.
Pricing tip: wholesale is $450. Resellers we work with set retail anywhere from $900 to $1,800+. Often higher in industries where named-publisher coverage carries real weight.
Earned Media ($3,500 per campaign)
Earned Media is editorial syndication at scale. Our team writes an original journalist-style story in AP format and distributes it across 4,000+ U.S. publishers. Each campaign guarantees 50+ pickups with DR 30 to 75+ links.
This is the premium authority product. You don’t lead with it. You introduce it once a client has run a foundation link program for several months and is ready to scale into broader brand coverage.
The pitch: one campaign produces 50+ editorial placements at once. Including pickups on outlets like Houston Chronicle, SFGATE, AOL, and MSN.
AEO angle: Earned Media is one of the strongest AEO products in the catalog. AI systems are trained on editorial content from real publishers, and they pull citations from those same sources when generating answers. One campaign builds the kind of entity footprint that takes a year of standard outreach to match.
Best fit: established clients in clean niches (gambling, weapons, alcohol, tobacco, marijuana, adult, and crypto aren’t eligible). B2B brands building entity signals for AI search. Local brands breaking into national visibility. Clients ready to scale beyond foundation SEO.
Pricing tip: wholesale is $3,500 per campaign. We’ve seen resellers price Earned Media from $7,500 to $14,000+. Many run one per quarter for premium clients as a recurring high-margin line item.
Content: extend what your client already paid for
Most agencies inherit clients with a content backlog. Posts they paid to publish two or three years ago that used to rank and now don’t.
This is one of the easiest categories to sell. You’re not asking for new budget. You’re showing the client how to extend the investment they already made.
Content Refresh ($40 to $125 per post)
Content Refresh updates and re-optimizes existing blog content. Our team does the keyword research, identifies content gaps, rewrites for AI Overview eligibility, and updates the post in place.
Updated posts often re-index and rank faster than brand new content. The URL already has authority. The backlink profile is already in place. You’re just bringing the content back to life.
At $40 to $125 per post, this is the lowest-friction upsell on the menu. A client who paid $500 a piece for blog content two years ago will spend $75 to refresh those posts without a second thought.
AEO angle: Content Refresh explicitly optimizes for AI Overview eligibility and AIO snippet formatting. For a client whose existing posts aren’t surfacing in AI answers, this is the fastest fix.
Best fit: any client with a blog older than 18 months. Ecommerce brands with stale category content. SaaS companies with outdated product education pages. Local service businesses with FAQ pages that haven’t been touched since the site went live.
Pricing tip: wholesale runs $40 to $125 per post depending on length and scope. The headroom relative to wholesale is substantial. Many resellers package Content Refresh in bundles of five or ten posts to simplify the client conversation.
Local foundation: win the Map Pack
Local clients have specific needs that almost no agency wants to handle in house. This category is small but critical. Skip it and every other local product you sell will underperform.
Citation Cleanup ($399 per location)
Citation Cleanup is a manual audit and correction service for inconsistent business listings across local directories. We typically fix 70 to 90 percent of incorrect citations in a campaign, including the major data aggregators like Acxiom, Neustar Localeze, Infogroup, and Foursquare.
Citation inconsistency is one of the most common issues hurting local rankings. And almost no client knows they have the problem until you show them.
For resellers, the audit alone is a sales tool. You run the report. You show the client every directory listing with their wrong phone number or old address. The case for cleanup writes itself.
It’s also the foundation product for any local engagement. You can’t effectively rank a client in the Map Pack if their NAP data is scattered across the web.
Best fit: local service businesses. Multi-location franchises (priced per location). Any client that’s moved offices, changed phone numbers, or rebranded in the last five years.
Pricing tip: wholesale is $399 per location. Retail is yours to set. For multi-location clients, the math scales naturally, since you can package per-location pricing into a single setup engagement.
Managed engagements: build recurring revenue
Ala carte products win the first sale. Managed engagements win the lifetime value of the client.
The four products in this category are how agencies turn a one-time deliverable into a long-term retainer. The work compounds. The relationship gets harder for a competitor to dislodge.
Most successful resellers sell these alongside the ala carte products above. Individual deliverables layered on top of a recurring monthly engagement.
Link Outreach ($175 to $405 per link, tiered by DA/DR)
Link Outreach is manual, prospected link building. Real outreach to real publishers. Sites with verified traffic, real editorial oversight, and established audiences.
Pricing is tiered by Domain Authority or Domain Rating:
- $175 at DA/DR 20+
- $225 at DA/DR 30+
- $345 at DA/DR 40+
- $405 at DA/DR 50+
Every tier includes a 500 to 2,000 word article, manual white-hat outreach, 30-day turnaround, and a 6-month replacement guarantee. No PBNs. No networks. No automation.
Link Outreach is the most-ordered link building service in the HOTH catalog. The reason is consistency. A backlink profile that looks natural to Google needs a healthy mix of authority levels.
Link Outreach gives you that mix. Diversified, compounding link velocity. The kind of foundation work that makes every other premium product in the menu hit harder.
For resellers, this is the recurring revenue engine. A client on a Link Outreach retainer of 4 to 8 links per month is buying a program, not a transaction. They expect work to show up every month. They expect the dashboard to fill with reports. They expect their domain rating to climb quarter over quarter.
And the pricing tiers let you scale a single client up and down without ever changing vendors.
AEO angle: Link Outreach is primarily a traditional SEO play. But the placements are on real editorial sites with real oversight, which means the links also contribute to the entity footprint AI systems use to evaluate brand credibility. Foundation work for Google and AEO.
Best fit: any client running a real SEO program. Particularly strong for competitive industries where link velocity matters. This is the natural lead product for non-local clients, the way Citation Cleanup is the natural lead for local clients.
Pricing tip: wholesale ranges from $175 to $405. What you charge per link is up to you, but how you package matters more than the per-link rate. Many resellers build monthly bundles that mix tiers and price the whole package as a single line item.
Review and Reputation Management ($275 per month)
Review and Reputation Management is fully managed reputation work. Review monitoring across Google, Facebook, Yelp, and dozens of other platforms. Up to 200 AI-assisted responses per month, reviewed and personalized by our team. Citation sync across 70+ directories. Weekly Google Business Profile updates.
Local clients ask for review management constantly. Almost no agency wants to do it in house. The work is real but tedious, and that’s exactly why it’s such a strong reseller product.
Your agency sells it as part of a local SEO package. The work runs in the background. Your client sees the dashboard updates and the rising star ratings on their listings every month.
AEO angle: Review signals feed AI local recommendations directly. When someone asks Google AI Overviews or ChatGPT for the best plumber, restaurant, or law firm in a city, the AI pulls from review volume, recency, response rate, and sentiment across platforms. For local clients, this is the single most direct AEO product in the catalog.
“Love having Darlena as the account manager for our clients! She does a great job of communicating the work that The Hoth is doing for each of them and working together to provide the most effective backlink strategy for every account!”
Cameron Duhon
Best fit: local service businesses. Multi-location franchises. Restaurants. Home services. Any client whose phone rings because of Google Maps or whose customers ask AI for local recommendations.
Pricing tip: wholesale is $275 per month. The recurring nature is what makes it valuable on the reseller side. This is one of the highest lifetime value lines you can put on a client at minimal hands-on cost to your team.
Managed SEO ($1,000 per month and up)
HOTH X Managed SEO is the full-service tier. A dedicated campaign manager. Custom strategy. The full HOTH product suite working together every month: link building, content, technical SEO, reporting. You set the budget and the goals. The campaign manager builds and runs the program.
Most agencies hit a wall around month four of a client relationship. The initial scope is done. The client sees results. The conversation becomes, ‘okay, what’s next?’
If the only answer is more of the same ala carte products, the relationship stays transactional. Managed SEO turns that conversation into a retainer.
The product is built for resellers from the ground up. White-label dashboard. Invisible campaign manager. Monthly reports in your branding. You sell HOTH X as your own managed SEO offering, set whatever markup fits, and let our team run the program in the background.
The reseller results back this up. A fast-growing digital marketing agency that joined the white-label program grew their SEO revenue by 280% over 24 months while managing 100+ client campaigns. Zero new hires. Keyword rankings improved 550% across their book of business. They owned the client relationships. We ran the fulfillment.
Best fit: any client who’s run a few months of ala carte work with you and is asking what comes next. Agencies looking to turn transactional accounts into recurring retainers. Resellers who want a single product that bundles everything HOTH offers into one monthly engagement.
Pricing tip: wholesale starts at $1,000 per month and scales based on scope. Retail is your call. Many resellers itemize Managed SEO as a single monthly retainer line, which makes negotiating scope and margin easier than per-deliverable pricing.
AI Discover ($775 to $5,000 per month, tiered)
AI Discover is Managed SEO built AI-first. Same managed engagement model. Same dedicated campaign manager. Same monthly reporting. But the strategy leads with AEO instead of bolting it on.
For resellers specifically, AI Discover comes in four pre-packaged tiers with wholesale pricing fixed up front. Plug-and-play.
- Launch ($775/mo): starter visibility. 2 Digital PR links, 1 R&R, 2 Content Refresh pieces, plus Atlas reporting and LLM visibility tracking.
- Accelerate ($1,500/mo): stronger brand signals. 3 Digital PR links, 1 R&R, 2 Content Refresh, 1 Premium Link Insertion, plus Atlas reporting.
- Advance ($2,500/mo): broad reach across AI, search, and publishers. 4 Digital PR placements, 3 Authority Link Placements, 1 R&R, 2 Content Refresh, 1 Premium Link Insertion, plus Atlas reporting.
- Dominate ($5,000/mo): full-scale authority. 50 Earned Media links, 4 Digital PR placements, 3 content pieces, 1 R&R, plus Atlas reporting.
Three-month minimum on all tiers. Atlas reporting and LLM visibility tracking included at no extra cost.
This is the answer to the AEO question every client is now asking. Your clients are hearing about ChatGPT, Perplexity, and AI Overviews. They want to know what you’re doing about it.
Before they find a competitor who has a clear answer, AI Discover gives you a managed service you can offer under your own brand. With real reporting on AI citations, not vague ‘we’re AI-ready’ promises.
The tier structure is also a built-in upgrade path. You can scale a single client from Launch to Dominate over time as their results compound.
Best fit: clients in legal, financial services, healthcare, SaaS, ecommerce, or any vertical where prospects are actively asking AI tools ‘who should I hire’ or ‘what should I buy.’ Clients who’ve asked you about AEO directly. Established agencies who want a premium AI-first managed offering.
Pricing tip: wholesale tiers run from $775 to $5,000. The packaged structure makes it easier to price as a single monthly retainer than to itemize. Many resellers position AI Discover as a higher-margin offering than their traditional Managed SEO, since the AEO angle is differentiated and clients tend to attach more value to it.
What to tell clients asking about AEO
Resellers are getting hit with the AEO question from every direction right now. Clients have read articles about ChatGPT. They’ve watched AI Overviews replace their organic clicks. They’re asking what their marketing partner is doing about it.
Here’s the cheat sheet for that conversation. The HOTH products that build AEO visibility, and what to tell clients each one does.
- Earned Media: broad editorial coverage across 4,000+ publishers. The strongest single AEO product in the catalog because AI systems are trained on editorial content from real publishers and pull citations from those same sources.
- AI Discover: managed AEO with citation tracking across ChatGPT, Perplexity, and AI Overviews. The right call when a client wants a dedicated AI visibility strategy, not AEO bolted on.
- Exclusive Media Links: targeted high-DR news placements. Real editorial citations on the specific publishers AI trusts most for industry recommendations.
- Platinum Links: DR 50+ editorial placements. Builds the entity footprint AI uses to evaluate brand credibility across the web.
- Content Refresh: AI Overview eligibility and AIO snippet formatting. Updates existing posts to be structurally surfaceable in AI answers.
- Review and Reputation Management: local AEO. Strengthens the review signals AI pulls from for local recommendations.
- Managed SEO (HOTH X): full-service program that bakes in AEO components (digital PR, earned media, R&R, content) as part of a unified strategy. The right answer for clients who want one campaign covering both Google and AI.
Two products don’t show up here on purpose: Link Insertions and Citation Cleanup. Both are great products and both are easy to resell, but neither directly feeds AI signals in a way that’s worth pitching as AEO. Keep those positioned as traditional SEO plays.
How to package these for clients
The fastest way to grow a reseller account is to layer these into recurring packages, not one-off line items. A pattern that works for most agencies:
Month 1 to 3: Foundation
Lead with Link Outreach for clients running active SEO programs. For local clients, add Citation Cleanup. For clients with a content backlog, layer in Content Refresh as a low-friction add-on.
The goal is visible wins in the first 90 days. That sets up the bigger conversations later.
Month 4 to 6: Layer
Add Review and Reputation Management for any local client. Introduce Link Insertions and Platinum Links for clients building authority on specific money pages. For clients asking about AI search, start positioning Earned Media as the next-quarter campaign.
Month 7+: Premium retainer
This is when you introduce Managed SEO or AI Discover. The client has six months of results. They trust the program. They’re usually ready to consolidate the work into a single monthly retainer instead of juggling ala carte invoices.
If they’ve asked about AEO, AI Discover is the natural pitch. If they want broad SEO leadership, Managed SEO covers both Google and AI.
That progression turns a single transactional client into a 6 to 12 month engagement that grows in scope over time. It also creates natural moments to revisit pricing, expand scope, and convert to longer contracts.
This is the exact path the regional ad agency in our 5-year reseller case study followed. They started in 2018 with a single Link Outreach order. Five years later, they have 28+ active client domains on the program, a 2X year-over-year increase in net income, and they’ve delivered 150% online visibility increases and 2X leads for their clients.
One foundation product. Compounded from there.
Wholesale pricing reference
Here’s the wholesale pricing across all nine products in one place. What you charge clients is up to you. Some resellers run flat percentage markups across the catalog. Some price by product category. Some price by client relationship. Pick what fits your business.
- Platinum Links: $375 per link
- Link Insertions: $200 to $450+ per insertion, tiered by DR
- Exclusive Media Links: $450 per link
- Earned Media: $3,500 per campaign (50+ pickups, DR 30 to 75+)
- Content Refresh: $40 to $125 per post
- Citation Cleanup: $399 per location
- Link Outreach: $175 (DA/DR 20+), $225 (30+), $345 (40+), $405 (50+) per link
- Review and Reputation: $275 per month
- Managed SEO (HOTH X): $1,000+ per month, custom scope
- AI Discover: $775 (Launch), $1,500 (Accelerate), $2,500 (Advance), $5,000 (Dominate) per month
The HOTH bulk buyer program improves your effective wholesale cost further. Earn bonus credits you can apply to any service as your volume grows.
Why these products work for white label
A few things are baked into the HOTH platform that make the reseller experience different from buying ad hoc from a freelancer.
Every report comes white label by default. The dashboard, the reports, the deliverables, all designed to be passed straight to your client.
Wide price ranges let you serve clients from SMB through enterprise on the same SKUs.
And account management stays invisible. Your HOTH campaign manager won’t identify themselves to your client or appear on calls unless you want them to.
Getting started as a reseller
If you’re not yet a HOTH reseller, the white label program gives you wholesale pricing, an unbranded dashboard, and access to sales materials, case studies, and pitch decks designed to help you close the deals these products are built to support.
Want to talk through how these fit into a specific client mix? Book a strategy call with our team. We’ll look at your current offering, your client mix, and help you figure out which products belong in your first reseller package.
The agencies that succeed with white label SEO aren’t the ones who try every product at once. They’re the ones who start with two or three products that fit their existing client base, prove the work, and grow from there.
The nine products in this guide are the ones we see resellers hit that pattern with most reliably.
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