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The Hidden Cost of Inconsistent Brand Mentions

For many brands online, inconsistency is a blind spot that carries a hidden cost, especially on AI-driven search platforms. In particular, inconsistent brand mentions quietly erode your authority in the background, which is something most visibility metrics won’t show you. This presents the need for brand consistency SEO, a practice centered on forging a uniform … Continued

Rachel Hernandez

February 17, 2026

The Second Index: How LLMs are Forming a Parallel Internet

Through training on web-scale data and RAG (retrieval-augmented generation), LLMs are forging a second index of the internet. Here’s what we mean. Google’s massive search index (the first index) is based on syntax. It relies on keywords, backlinks, URLs, and crawlable site structures. It’s optimized for efficient retrieval, not conceptual reasoning. Searches match strings, then … Continued

Rachel Hernandez

February 12, 2026

How to Measure Visibility When There is No Ranking

If there are no keyword rankings or click-through rates, how do I know if I’m winning? This is the situation many search marketers now find themselves in when trying to track AI search visibility. Classic SEO metrics like position rankings and CTRs completely miss instances where your brand appears in AI-generated answers. The fact is … Continued

Rachel Hernandez

February 10, 2026
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