Have you ever heard the phrase, “What gets measured gets managed?”
If you aren’t tracking, you might as well be fumbling around in the dark. To be successful in anything, you need to know what’s going on.
That’s why professional bodybuilders have logs of every workout and every calorie consumed. Or why Ben Franklin made his own habit tracker, or why Kobe Bryant tracks the number of shots he makes and doesn’t leave the gym until he hits 800.
These people don’t go willy nilly on their goals, they track, and they succeed.
So let’s apply this logic to a SUPER EASY system you can use for SEO to understand what’s going on with your sites & track your success.
There are a bunch of ways to do it depending on the metrics you want to track, but one way or another you need to be tracking your results.
If you are reselling to clients, you don’t necessarily need to show them everything, but you’ll want to have it all at least for yourself.
1. How To Track Your Link Building
For every site, keep a spreadsheet of changes. I make mine super simple – It just has 5 columns:
It looks like this:
Once you do this, you’ll have a record of every single change that you’ve made to the site.
This example image just shows link building, but if I change the title tags, add content, etc., I put that in there too. When I look at analytics and ranking changes, I can see what may have had an effect based on the time that I did it.
This allows you to see what works, how long the effects take, and discover what doesn’t work. Also, if something goes bad, this can help guide you to what happened.
2. How To Track SEO Rankings
The second thing you’ll want to track is where your website ranks for individual keywords in Google.
You can automatically track your historical keyword rankings with our Rank Tracking tool, HOTH Rank Tracker!
All you have to do is plug in the keywords that you want to track and your website address and it will keep track of what position your website is in for each keyword over time.
It will spit out nice looking charts like this one!
By tracking your keyword rankings, you’ll be able to see if you’re improving or not.
3. How To Track Your Website Traffic
You should also measure traffic changes to see how many people are visiting your website over time.
Your rankings show you where you fall in the search results, but traffic shows how many people actually visit your site
These are the basic tracking that you’ll want to do to start out.
If you cover these 3 things you’ll have a good solid base for what’s going on with your sites, know where you’re seeing results, and easily see where there is more work to do.
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.