Google just announced that within MONTHs they are going to divide their index between mobile and desktop – and the MOBILE index will be the primary index.
The announcment came in the keynote from Gary Illyes at Google (basically the new Matt Cutt’s) on Thursday at Pubcon Vegas 2016.
Good thing we were there at the event to catch the news!
He didn’t give a specific timeline but did follow up and say that the update will be coming within “months.”
They also said they will still have a desktop index, but the mobile index will be primary:
Google will still have a desktop index, it just won't be as fresh as the mobile index. #pubcon
— Lisa Barone (@LisaBarone) October 13, 2016
What The Google Index Split Means For You
So what should you do to prepare?
- First, check to make sure your website is mobile friendly with Google’s Mobile Friendly Testing tool
- Second, consider adding AMP (Accelerated Mobile Pages to your site
- Third, sign up for the HOTH mailing list below this post so we can keep you up to date as more information becomes available!
We’re still collecting data on this and we’ll keep you up to date with everything we dig up.
Any questions? We’d love to hear them in the comments!
-The HOTH Crew
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.